Results 281 to 290 of about 137,513 (347)

Rationalising the Construction Materials Purchasing Process [PDF]

, 2003
This paper is concerned with the process used in locating and removing inefficiency in the construction materials purchasing process. In the first part, a case study is presented showing the build-up of costs involved in purchasing materials. Potential for substantial savings is revealed.
Gunnigan, Louis, Hore, Alan V., Orr, Trevor   +2 more
openaire   +4 more sources

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Joy and excitement in the purchase process: the role of materialism and brand engagement

Journal of Product & Brand Management
Purpose This paper aims to use the cognitive appraisal theory to investigate the effects of brand engagement and materialism on the positive emotions of joy and excitement evoked by a product at different stages of the purchase process.
Wiktor Razmus, Magdalena Razmus, Sonja Grabner-Kräuter   +2 more
semanticscholar   +1 more source

Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays – Evidence from United Kingdom (UK) Consumers

Journal of Travel and Tourism Marketing, 2015
Bang Nguyen
exaly   +2 more sources

How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions

Journal of Research in Interactive Marketing, 2022
PurposeThis paper aims to examine the relationship between social presence and consumer purchase intention in the context of livestreaming commerce and test the mediating role of immersive experience and the moderating role of positive emotions.Design ...
Zhen-Yu Huang, Yidan Zhu, A. Hao, Jia Deng   +3 more
semanticscholar   +1 more source

Do pro-environmental factors lead to purchase intention of hybrid vehicles? The moderating effects of environmental knowledge

, 2021
This research aimed to investigate the antecedents of Malaysians purchase intention of hybrid vehicles through the integration of the Norm Activation Model (NAM) and the Theory of Planned Behavior (TPB).
Muhammad Iskandar Hamzah, Nurul Syafiqah Tanwir   +1 more
semanticscholar   +1 more source

Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services

Information and Management, 2018
Online consumer reviews offer an unprecedented amount of information for consumers to evaluate services before purchase. We use the dual process theory to investigate consumer perceptions about information helpfulness (IH) in electronic word-of-mouth ...
Raffaele Filieri, Fraser Mcleay, Bruce Tsui   +2 more
exaly   +2 more sources

Purchase Decision Processes in the Internet Age

2014
This work explores the online purchase decision-making behaviour of consumers. It investigates how purchase decision-making processes unfold and how they vary for different groups of individuals. Drawing from the decision analysis and consumer behaviour literatures, a typology of online consumers is introduced to define four distinctive groups based on
Sahar Karimi, K. Nadia Papamichail, Christopher P. Holland   +2 more
openaire   +4 more sources

Communication Media Preferences in Business-To-Business Transactions: An Examination of the Purchase Process

Journal of Personal Selling & Sales Management, 2005
Although communication in marketing has been researched extensively, communication in buyer–seller exchanges during the sales process has received limited attention.
C. Cano, J. Boles, Cynthia J. Bean
semanticscholar   +1 more source

purchase and exit process

American Association of Bovine Practitioners Conference Proceedings, 2019
A successful practice purchase, sale, buy-in or buy-out is a life-changing event for all involved. It is worth making the time to plan your ideal purchase or sale and then a backup plan or two. All involved should make decisions with full knowledge of the relevant facts and have a plan that once put into place, will get you where you want to be, when ...
openaire   +1 more source

How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness

Journal of Interactive Marketing, 2020
The recent rise of consumer virtual reality (VR) hardware raises important questions in the field of online marketing: what makes 3D VR more informative and playful than conventional 2D media such as a still image and a video, and how it affects the ...
H. Kang, Jung-hye Shin, K. Ponto
semanticscholar   +1 more source