Results 131 to 140 of about 11,851 (309)
Transactional versus Relational Customer Orientation: Developing a Segmentation Tool in the French Banking Industry An exploratory study [PDF]
The authors conduct an exploratory study in order to develop a measurement scale of customers' transactional/ relational orientation. The study is implemented in the context of French industry in both B.-to-C. and B.-to-B. environments.
Isabelle Prim-Allaz, Yasmine Benamour
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Business Strategy and the Environment, EarlyView.ABSTRACT This study examines the influence of circular economy practices, as a manifestation of corporate social responsibility, on green value co‐creation and its subsequent effects on green collaborative practices and sustainable supply chain integration between providers and customers.
Adriana Santos +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT SMEs receive increasing institutional support to embed sustainability, yet they vary widely in their ability to translate such support into practice. This study addresses this gap by examining the internal cognitive and strategic mechanism (sustainability orientation) through which managers interpret institutional support and the contextual ...
Michael Zisuh Ngoasong +3 more
wiley +1 more source
Market Power in Vertically Related Markets
, 2014 The thesis is based on various articles, which are published in international and refereed journals. The main results and the relationships between the different articles are summarized. Ongoing research projects are also presented. I discuss the contributions to the existing literature, the main assumptions, the most important results and the ...
openaire +2 more sources
Marketing documentaire et Web 2.0
Dans un contexte de mutation numérique, stratégique et social, comment le marketing et le web 2.0 peuvent s\u27allier pour permettre aux services d\u27information de conjuguer l\u27offre et la demande documentaire ? Comment cette stratégie de marketing 2.
Job, Christian
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Current marketing practices and market orientation in the context of an emerging economy: the case of Uruguay [PDF]
This research explores the link between contemporary marketing practices, market orientation and business performance in Uruguay, an emergent country that has recovered from an economic crisis.
Daniel Álvarez Bassi +2 more
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Empowering Circular Startups: Unveiling the Blueprint for Circular Business Models
Business Strategy and the Environment, EarlyView.ABSTRACT Circular startups are increasingly recognized as key drivers in the transition toward a circular economy. Yet the business models (BMs) through which these startups operationalize circularity remain poorly understood, limiting the ability of entrepreneurial ecosystem actors to offer effective support.
Ann‐Sophie Finner +2 more
wiley +1 more source
This paper examines management contracts as a paradigm for the application of relational contracts theory and especially of the theory of contractual and relational norms. This theory, deriving from Macauley's implications, but structured and analysed by
Diathesopoulos, Michael
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Relationship marketing : a customer's perspective
, 2004 In recent years Relationship Marketing (RM) has been widely promoted as a means of retaining customers. The aim of this study was to gain retail customers’ perspective on RM.
Thirkell, Peter +2 more
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Business Strategy and the Environment, EarlyView.ABSTRACT The governance of chemicals and nanomaterials presents a critical challenge, as significant uncertainties regarding safety and sustainability match their innovation potential. This creates a “knowledge‐to‐action” gap, hindering the practical implementation of safety and sustainability by design (SSbD) principles.
Mario Miozza +4 more
wiley +1 more source