Relationships between exporters from Pakistan and importers from the United Kingdom : a dyadic perspective [PDF]
This research is in reply to requests made by academicians to conduct research on cross-border marketing channels in developing countries (cf Cunningham, 2001).
Amir, Huma
core
Business Strategy and the Environment, EarlyView.ABSTRACT The socio‐emotional wealth (SEW) perspective suggests that the specific priorities of a family business may make it more or less inclined to engage in sustainable practices. This paper examines how family business heterogeneity regarding family ownership, financial performance, and family board members affects the sustainability commitment of ...
Sonia Sánchez‐Andújar +2 more
wiley +1 more source
From image to trust: Cross-national pathways to brand evangelism in hospitality sector. [PDF]
PLoS OneNghia NC, Duy PK, Truong-Dinh BQ.
europepmc +1 more source
Travel Marketing Collaboration Effectiveness: What Metric Count
, 2011 The purpose of this study is to identify a definitive array of inter-organizational, collaborative marketing effectiveness measurements used in practice. The metrics were derived from a factor analysis of literature-based metrics. The industry context of
Ricco, Michael E.
core
Corporate ESG Greenwashing: Does Regulatory Proximity Matter?
Business Strategy and the Environment, EarlyView.ABSTRACT Environmental, social, and governance (ESG) greenwashing undermines sustainable development, yet the influence of regulatory proximity on oversight is understudied. By introducing the “distance decay effect” from geoeconomics into ESG misconduct research and using a sample of Chinese listed firms from 2009 to 2022, this study reveals a ...
Weiqi Zhao +4 more
wiley +1 more source
Exploring the Impact of User Experience on Value Co-Creation Citizenship Behaviors in Virtual Brand Communities. [PDF]
Behav Sci (Basel)Yin J, Chang Y, Ma Z, Zhao Y, Qi J.
europepmc +1 more source
Green Hydrogen for Public Transportation: Insights From an ABM and From Palma de Mallorca Case Study
Business Strategy and the Environment, EarlyView.ABSTRACT The development of green hydrogen (GH2) value chains is crucial for decarbonizing sectors such as transport and industry. Their emergence, however, requires coordination among diverse actors, technologies, and regulations, which traditional analytical approaches struggle to capture.
Roberta De Cristofaro +2 more
wiley +1 more source
Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]
BMC PsycholQi M +6 more
europepmc +1 more source
The dark side of online channels: a relational norm perspective [PDF]
Firms are increasingly relying on non-human online interactions to deliver services and manage customer relationships. Understanding the impact of changes in channel dynamics remains critical for service industries because traditionally these firms have ...
Ashraf, Rohail +3 more
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Business Strategy and the Environment, EarlyView.ABSTRACT Global net‐zero ambitions require transformative strategies to decarbonise carbon‐intensive global value chains (GVCs). This study examines how multinational enterprises (MNEs) in sunset industries integrate carbon capture technologies (CCT) with operational and supply chain dynamics (OSCD) to advance decarbonisation.
Muhammad Mustafa Kamal +6 more
wiley +1 more source