The Platformized Commercial Persona: CEO Visibility, Fan Labor, and Consumer Engagement in Short-Video Social Commerce. [PDF]
Liao H, Ding J.
europepmc +1 more source
ABSTRACT The transition to a circular economy (CE) requires organizations to move beyond linear production systems toward regenerative, resource‐efficient models. For small and medium‐sized enterprises (SMEs), this transition is especially demanding due to constrained financial, technological, and human resources.
Hadi Zarea
wiley +1 more source
Exploring the Impact of User Experience on Value Co-Creation Citizenship Behaviors in Virtual Brand Communities. [PDF]
Yin J, Chang Y, Ma Z, Zhao Y, Qi J.
europepmc +1 more source
Transactional versus Relational Customer Orientation: Developing a Segmentation Tool in the French Banking Industry An exploratory study [PDF]
The authors conduct an exploratory study in order to develop a measurement scale of customers' transactional/ relational orientation. The study is implemented in the context of French industry in both B.-to-C. and B.-to-B. environments.
Isabelle Prim-Allaz, Yasmine Benamour
core
Entrepreneurial Orientation and Supply Chain Sustainability: A Systematic Literature Review
ABSTRACT In increasingly volatile global markets, firms must cultivate entrepreneurial and adaptive capabilities to sustain competitiveness and advance sustainability objectives. This study systematically reviews the intersection of Entrepreneurial Orientation (EO), Supply Chain Management (SCM) practices, and sustainability performance through the ...
Olivia Finnerty +4 more
wiley +1 more source
Exploring antecedents and consequences of value co-creation of women entrepreneurs: a conceptual framework and research agenda. [PDF]
Hassan B, Mohamad B.
europepmc +1 more source
ABSTRACT This study investigates whether, under what conditions, and how community development—conceived as a form of engagement with secondary stakeholders—affects firms' emissions performance. Specifically, we examine the moderating role of Environmental Management Teams (EMTs) and the mediating role of product responsibility capability.
Misagh Tasavori +2 more
wiley +1 more source
Shaping Food Consumption Among Generation Z in Mexico City: The Role of Digital Stimuli and Brand Engagement in Restaurant Decision-Making. [PDF]
Alfonso-Sanjul IL, Acosta-Gonzaga E.
europepmc +1 more source
ABSTRACT While industry platforms are widely recognized as enablers of circular innovation, we still know little about how they evolve to scale and sustain innovation as economic conditions tighten and circular economy funding schemes become more selective.
Eva Qi Wang +3 more
wiley +1 more source
Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]
Qi M +6 more
europepmc +1 more source

