Results 11 to 20 of about 8,597,314 (309)

Examining Factors Impacting Entrepreneurial Intention in the United Kingdom and Iran: The Mediating Role of Entrepreneurial Passion [PDF]

چشم‌انداز مدیریت صنعتی, 2023
Research on the factors affecting entrepreneurial intention has recently attracted surging attention. However, there are limited studies focusing on indirect factors impacting entrepreneurial intention and comparing the findings across a developed and a ...
Hosna Derochi, Misagh Tasavori
doaj   +1 more source

Relationship between Advertising Disclosure, Influencer Credibility and Purchase Intention

Journal of Risk and Financial Management, 2022
Understanding influencer credibility and online advertising and explaining its implications is the basis for analyzing customer purchase behavior. Novelties in digital marketing are visible in the growth of advertising through digital platforms using ...
Vesna Sesar, Ivana Martinčević, M. Boguszewicz-Kreft   +2 more
semanticscholar   +1 more source

Organizational Commitment As Moderating The Relationship Between Professional Commitment, Locus Of Control, And Professionalism On Whistleblowing Intention

AFRE (Accounting and Financial Review), 2022
The purpose of this study was to determine the effect of organizational commitment as moderating the relationship between professional commitment, locus of control, and professionalism on whistleblowing intention.
Vierina - Clyde, Imam Abu Hanifah, Munawar Muchlish   +2 more
doaj   +1 more source

IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION

Jurnal Aplikasi Manajemen, 2022
The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products.
Kania Oktaviana Winarno, Indrawati Indrawati   +1 more
doaj   +1 more source

The role of social media marketing and brand image on smartphone purchase intention [PDF]

International Journal of Data and Network Science, 2022
The purpose of this study was to analyze the relationship between Social Media Marketing and Brand Image, Social Media Marketing relationship and Purchase Intention, Brand Image Relationship and Purchase Intention and finally, the relationship between ...
Citra Savitri, Ratih Hurriyati, Lili Adi Wibowo, Heny Hendrayati   +3 more
doaj   +1 more source

The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

Journal of Theoretical and Applied Electronic Commerce Research, 2021
With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand.
Shuchi Gupta, N. Nawaz, Adel Alfalah, Rana Tahir Naveed, Saqib Muneer, N. Ahmad   +5 more
semanticscholar   +1 more source

Applicability of Relationship Intentions among the Civil and Building Engineering Contractors in the South African Construction Sector: A Case of B2B Industry

African Journal of Inter-Multidisciplinary Studies
It is commonly believed that it is more expensive to attract new business than to invest in existing customers. This study investigates the applicability of relationship intention among civil and building engineering contractors (CBEC) and their ...
Xitshembhiso Difference Chauke, Lehlohonolo Amos Masitenyane, Bakae Aubrey Mokoena   +2 more
doaj   +7 more sources

The relationship between IT affordance, flow experience, trust, and social commerce intention: An exploration using the S-O-R paradigm

, 2021
The rising trend of online social shopping is evident from the increasing volume of online social commerce. However, despite the importance of this development, only a limited number of studies exist pertaining to the factors that affect social commerce ...
I. Tuncer
semanticscholar   +1 more source

Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality

Sustainability, 2021
Business activities using social media are currently growing and its development has intrigued practitioners and academics. The purpose of doing this present research is to build a conceptual model, which connects the concepts of customer perceived value
U. Rahardja, Tanaporn Hongsuchon, T. Hariguna, Athapol Ruangkanjanases   +3 more
semanticscholar   +1 more source

Teacher burnout and turnover intention in higher education: The mediating role of job satisfaction and the moderating role of proactive personality

Frontiers in Psychology, 2022
IntroductionTeacher burnout and frequent turnover negatively affect stability and productivity in the context of higher education. Despite the fact that the relationship between burnout and turnover intention has been thoroughly studied, the role of ...
Qun Zhang, Xianyin Li, Xianyin Li, Jeffrey Hugh Gamble   +3 more
doaj   +1 more source