Results 11 to 20 of about 237,874 (311)
Investigating the perceived university support and the relationship between entrepreneurship education and self-employment intention [PDF]
Currently, Malaysia is being faced with a high rate of unemployment among the graduates emerging from the higher educational institutions. This is one of the main social development problems facing by the Malaysian government.
Wan Mohd Hirwani, Wan Hussin +1 more
core +1 more source
IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION
The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products.
Kania Oktaviana Winarno +1 more
doaj +1 more source
The role of social media marketing and brand image on smartphone purchase intention [PDF]
The purpose of this study was to analyze the relationship between Social Media Marketing and Brand Image, Social Media Marketing relationship and Purchase Intention, Brand Image Relationship and Purchase Intention and finally, the relationship between ...
Citra Savitri +3 more
doaj +1 more source
IntroductionTeacher burnout and frequent turnover negatively affect stability and productivity in the context of higher education. Despite the fact that the relationship between burnout and turnover intention has been thoroughly studied, the role of ...
Qun Zhang +3 more
doaj +1 more source
Based on regulatory focus theory, it is proposed that there is a relationship between the intention to use COVID-19 contact-tracing apps and goal-directed motivation. Two studies tested this proposal.
Guy Moshe Ross
doaj +1 more source
PurposeThe aim of this study is to determine the influences of work values on entrepreneurial intention among college students. The moderating role of psychological capital was also examined.Materials and methodsA total of 723 college students were ...
Lijun Tian, Lijun Tian
doaj +1 more source
Absenteeism, turnover intention and inequity in the employment relationship [PDF]
In this field study a preliminary social exchange model was proposed that related perceived inequity in the employment relationship to subsequent absenteeism and turnover intention. From an equity perspective, it was hypothesized that absenteeism and turnover intention are indirectly related to perceived inequity in the exchange relationship with the ...
Geurts, S.A.E. +2 more
openaire +3 more sources
The relationship between entrepreneurial intent, gender and personality [PDF]
Purpose The purpose of this study is to examine gender differences in personality traits of people with and without entrepreneurial intent to assess whether women who intend to become entrepreneurs exhibit particular tendencies that can be fostered.
Zisser, Mackenzie R +3 more
openaire +4 more sources
The Relationships between Culture and Behavioral Intentions toward Services [PDF]
Some recent studies have shown that culture influences how consumers perceive service quality. Others have shown the relationship between perceived service quality and behavioral intentions. In this article, the authors study how culture influences behavioral intentions toward services on the basis of services marketing and cross-cultural psychology ...
Furrer, O.F.G. +2 more
openaire +3 more sources
Customer trust as mediator in the creation of customer relationship intention
As in all service industries, banks need to be able to provide their customers with personalized services in order to ensure that they build and maintain long-term relationships which are mutually beneficial.
Dimyati Mohamad, Subagio N. Ari
doaj +1 more source

