Results 1 to 10 of about 1,306,666 (169)
Journal of International Food & Agribusiness Marketing, 2004 Agricultural markets are undergoing fundamental change, which is driven by changing consumer tastes, retail buyer behavior, and trade policy. The wine market provides just one example of such a market, with industry and policy changes causing the industry to shift from a product-oriented craft-based industry to a market-oriented globalized business. As
Lindgreen, Adam, Beverland, Michael
+5 more sources
The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [PDF]
مدیریت بازرگانی, 2021 Objective: According to the relationship benefits approach, companies are required to provide relationship benefits to the customers in order to build and maintain the relationships, which is costly and time consuming in practice.
Alireza Tourchian +3 more
doaj +1 more source
Risks, 2022 As a result of the COVID-19 pandemic, business and consumer behavior towards online consumption and digital payments has changed. This trend, although significant, may be observed, to a varying extent, among customers across the European Union.
Anna Dewalska-Opitek +2 more
doaj +1 more source
Relationship between Renewable Biogas Energy Sources and Financial Health of Food Business Operators
Energies, 2022 Biogas production within cooperatives and energy clusters that include both food businesses and biogas plants seems to be a good way to both improve financial health and increase energy self-sufficiency.
Marek Cierpiał-Wolan +5 more
doaj +1 more source
Design Science, 2018 Over the last decade, product/service systems (PSSs) have become a research issue in several disciplines, such as engineering design and marketing. The inherent interdisciplinary nature of this research issue has however remained unexploited. In order to
Sergio A. Brambila-Macias +2 more
doaj +1 more source
Model of Relationship Marketing Partnerships Between Batik SMEs and Batik Distributors in Central Java, Indonesia [PDF]
, 2017 This article develops and tests the model for the determinants of satisfaction and loyalty. The aim of this study is to analyze: (1) the effect of confident on relationship quality, (2) the effect of confidence on mutual benefit, (3) the effect of mutual
ardyan, Elia +2 more
core +1 more source
Communicare, 2022 Relationship marketing is a paradigm shift and it is associated with the return of direct marketing both in business-to-business and business-to-consumer markets (Seth & Parvatiyar 1995).
Frikkie Herbst
doaj +1 more source
An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective [PDF]
, 2007 Purpose – The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue ethics approach. Design/methodology/approach – The approach is a conceptual one providing a background on relationship marketing from both ...
Laczniak, Gene R. +2 more
core +2 more sources
Port Industry Related Relationship Marketing Applications [PDF]
Journal of Eta Maritime Science, 2017 The changing dynamics of the port industry such as intense competition, more homogeneous services, technological developments, and changes occurred in the needs, wants, and expectations of customers have been raising the pressure for differentiation on ...
Aylin ÇALIŞKAN, Soner ESMER
doaj +1 more source
Mobile marketing in the process of building value for generation Y on the tourist market
Marketing of Scientific and Research Organizations, 2018 In 2017 the youngest consumers qualifying for the Y/millennials generation in Poland (people born between 1984 and 1997) will be 20 years old. InPoland it is a group of about 9 million people who are in the stage of life cycle characterized by high ...
Spyra Zbigniew, Witczak Olgierd
doaj +1 more source