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Dynamic Relationship Marketing [PDF]
Journal of Marketing, 2016 Firms routinely engage in relationship marketing (RM) efforts to improve their relationships with business partners, and extant research has documented the effectiveness of various RM strategies. According to the perspective proposed in this article, as customers migrate through different relationship states over time, not all RM strategies are ...
Zhang, Jonathan Z. +3 more
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Relationships in the interbank market [PDF]
Review of Economic Dynamics, 2020 Sur le marché interbancaire à un jour, les banques pratiquent parfois des taux inférieurs au taux de rémunération des dépôts de la banque centrale. Cette pratique est curieuse, car elle semble négliger les possibilités d’arbitrage. En particulier, pourquoi les banques prêtent-elles à d’autres banques, s’exposant ainsi à un risque de contrepartie, alors
Jonathan Chiu +2 more
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Swot Analysis in Making Relationship Marketing Program
Proceeding of The International Conference on Economics and Business, 2022 The purpose of this study is to design and determine the relationship marketing strategy at Share Tea Sun Plaza Medan. The analytical method used is descriptive analysis (qualitative), the triangular method, the internal factor matrix (IFE), the ...
Muhammad Yusuf +2 more
semanticscholar +1 more source
A multi-stakeholder perspective of relationship marketing in higher education institutions
Journal of Marketing for Higher Education, 2022 This study discusses a robust narrative of the relationship between higher education and the stakeholders in the digital era. It proposes an integrated higher education marketing framework using the Cue-Utilization approach with perceived situational ...
Varsha Jain +3 more
semanticscholar +1 more source
Journal of International Food & Agribusiness Marketing, 2004 Agricultural markets are undergoing fundamental change, which is driven by changing consumer tastes, retail buyer behavior, and trade policy. The wine market provides just one example of such a market, with industry and policy changes causing the industry to shift from a product-oriented craft-based industry to a market-oriented globalized business. As
Adam Lindgreen, Michael B. Beverland
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The Impact of Market Environments on Marketing Relationships
International Journal of Marketing Studies, 2014 The authors acknowledge financial support for this research from the Spanish Ministry of Education and Science: Project SEJ2005-0663/ECON.
Betancourt, Roger R. +4 more
openaire +5 more sources
Word of mouth communication: A mediator of relationship marketing and customer loyalty
Cogent Business & Management, 2019 A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken.
Muhammed Ngoma, Peter Dithan Ntale
semanticscholar +1 more source
Online relationship marketing: evolution and theoretical insights into online relationship marketing
Marketing Intelligence & Planning, 2019 Purpose The purpose of this paper is to review the past, current and future trends in empirical research and theoretical insights into online relationship marketing.
Park Thaichon +4 more
semanticscholar +1 more source
Lending Relationships in the Interbank Market
SSRN Electronic Journal, 2003 This paper is an empirical study of lending relationships among banks in the interbank market. We use a unique data set to construct a dynamic measure of relationships, namely the intensity of trading volume between the lender and borrower, as a percentage of their trading volume with all market participants, in the recent past.
Nuno C. Martins +4 more
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The relationship between marketing intelligence and strategic marketing
South African Journal of Economic and Management Sciences, 2014 Despite the importance attached to MI and other marketing information functions, surprisingly few studies have explicitly examined the relationship between MI and strategic marketing decision-making. This article reports on a study conducted with the aim of determining the relationship between marketing intelligence (MI) and strategic marketing in ...
Jansen van Rensburg, Mari, Venter, Peet
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