Results 1 to 10 of about 1,230,854 (307)
Laments and serenades: relationship marketing and legitimation strategies for the cultural entrepreneur [PDF]
, 2004 This paper investigates how the marketing/entrepreneurship interface functions within the cultural sector. Specifically, the paper considers how cultural entrepreneurs in the music industry market not to customers, but to networks that control the ...
Nick Wilson, David Stokes
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Relationships in the interbank market [PDF]
Review of Economic Dynamics, 2020 Sur le marché interbancaire à un jour, les banques pratiquent parfois des taux inférieurs au taux de rémunération des dépôts de la banque centrale. Cette pratique est curieuse, car elle semble négliger les possibilités d’arbitrage. En particulier, pourquoi les banques prêtent-elles à d’autres banques, s’exposant ainsi à un risque de contrepartie, alors
Jonathan Chiu +2 more
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Journal of International Food & Agribusiness Marketing, 2004 Agricultural markets are undergoing fundamental change, which is driven by changing consumer tastes, retail buyer behavior, and trade policy. The wine market provides just one example of such a market, with industry and policy changes causing the industry to shift from a product-oriented craft-based industry to a market-oriented globalized business. As
Adam Lindgreen, Michael B. Beverland
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An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective [PDF]
, 2007 Purpose – The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue ethics approach. Design/methodology/approach – The approach is a conceptual one providing a background on relationship marketing from both ...
Laczniak, Gene R. +2 more
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Model of Relationship Marketing Partnerships Between Batik SMEs and Batik Distributors in Central Java, Indonesia [PDF]
, 2017 This article develops and tests the model for the determinants of satisfaction and loyalty. The aim of this study is to analyze: (1) the effect of confident on relationship quality, (2) the effect of confidence on mutual benefit, (3) the effect of mutual
ardyan, Elia +2 more
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The Impact of Market Environments on Marketing Relationships
International Journal of Marketing Studies, 2014 The authors acknowledge financial support for this research from the Spanish Ministry of Education and Science: Project SEJ2005-0663/ECON.
Betancourt, Roger R. +4 more
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An investigation into the relationship between customer relationship marketing and customer retention: superstore retailing context in Bangladesh [PDF]
, 2018 The context of this study is Bangladesh`s food retailing sector. The main purpose of this study is to investigate the relationship between Customer Relationship Marketing (CRM) and customer retention.
Fraser, Peter +2 more
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Lending Relationships in the Interbank Market
SSRN Electronic Journal, 2003 This paper is an empirical study of lending relationships among banks in the interbank market. We use a unique data set to construct a dynamic measure of relationships, namely the intensity of trading volume between the lender and borrower, as a percentage of their trading volume with all market participants, in the recent past.
Nuno C. Martins +4 more
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The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia [PDF]
, 2017 Marketing strategies are critical to improve the performance of any small and medium-sized business in the world. The purpose of this study is to investigate the importance of marketing strategies for small and medium-sized enterprises in Johor, Malaysia,
Akbar, Fazal
core
Dynamic Relationship Marketing [PDF]
Journal of Marketing, 2016 Firms routinely engage in relationship marketing (RM) efforts to improve their relationships with business partners, and extant research has documented the effectiveness of various RM strategies. According to the perspective proposed in this article, as customers migrate through different relationship states over time, not all RM strategies are ...
Zhang, Jonathan Z. +3 more
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