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Relationship Marketing [PDF]

open access: yesJournal of International Food & Agribusiness Marketing, 2004
Agricultural markets are undergoing fundamental change, which is driven by changing consumer tastes, retail buyer behavior, and trade policy. The wine market provides just one example of such a market, with industry and policy changes causing the industry to shift from a product-oriented craft-based industry to a market-oriented globalized business. As
Lindgreen, Adam, Beverland, Michael
  +5 more sources

The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [PDF]

open access: yes‫مدیریت بازرگانی, 2021
Objective: According to the relationship benefits approach, companies are required to provide relationship benefits to the customers in order to build and maintain the relationships, which is costly and time consuming in practice.
Alireza Tourchian   +3 more
doaj   +1 more source

The Application of the Soft Modeling Method to Evaluate Changes in Customer Behavior towards e-Commerce in the Time of the Global COVID-19 Pandemic

open access: yesRisks, 2022
As a result of the COVID-19 pandemic, business and consumer behavior towards online consumption and digital payments has changed. This trend, although significant, may be observed, to a varying extent, among customers across the European Union.
Anna Dewalska-Opitek   +2 more
doaj   +1 more source

Relationship between Renewable Biogas Energy Sources and Financial Health of Food Business Operators

open access: yesEnergies, 2022
Biogas production within cooperatives and energy clusters that include both food businesses and biogas plants seems to be a good way to both improve financial health and increase energy self-sufficiency.
Marek Cierpiał-Wolan   +5 more
doaj   +1 more source

Bridging the gap between engineering design and marketing: insights for research and practice in product/service system design

open access: yesDesign Science, 2018
Over the last decade, product/service systems (PSSs) have become a research issue in several disciplines, such as engineering design and marketing. The inherent interdisciplinary nature of this research issue has however remained unexploited. In order to
Sergio A. Brambila-Macias   +2 more
doaj   +1 more source

The influence of communication on an effective relationship marketing strategy for sport unions in the new millennium

open access: yesCommunicare, 2022
Relationship marketing is a paradigm shift and it is associated with the return of direct marketing both in business-to-business and business-to-consumer markets (Seth & Parvatiyar 1995).
Frikkie Herbst
doaj   +1 more source

Port Industry Related Relationship Marketing Applications [PDF]

open access: yesJournal of Eta Maritime Science, 2017
The changing dynamics of the port industry such as intense competition, more homogeneous services, technological developments, and changes occurred in the needs, wants, and expectations of customers have been raising the pressure for differentiation on ...
Aylin ÇALIŞKAN, Soner ESMER
doaj   +1 more source

Mobile marketing in the process of building value for generation Y on the tourist market

open access: yesMarketing of Scientific and Research Organizations, 2018
In 2017 the youngest consumers qualifying for the Y/millennials generation in Poland (people born between 1984 and 1997) will be 20 years old. InPoland it is a group of about 9 million people who are in the stage of life cycle characterized by high ...
Spyra Zbigniew, Witczak Olgierd
doaj   +1 more source

Outcomes of relationship quality in business-to-business contexts: A South African concrete product market perspective

open access: yesCogent Business & Management, 2023
Business to business (B2B) relationships in South Africa’s concrete product market are characterised as transactional, asymmetrical and adversarial. This study examines the outcomes of relationship quality satisfaction in South Africa’s construction ...
Lehlohonolo Amos Masitenyane   +2 more
doaj   +1 more source

Challenges to Participation in the Sharing Economy: The Case of Local Online Peer-to-Peer Exchange in a Single Parents’ Network [PDF]

open access: yesInteraction Design and Architecture(s), 2015
This paper depicts an initiative to deploy an online peer-to-peer exchange system for a community network of single parents – a group of people in need of goods, services, and social support in their local neighborhoods.
Airi Lampinen   +2 more
doaj  

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