Results 241 to 250 of about 1,306,785 (288)

Price Transmission During Promotions: A Case Study of Spanish Milk Brands

Agribusiness, EarlyView.
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui, Yan Jin, José María Gil   +2 more
wiley   +1 more source

Association between exposure to digital alcohol marketing and alcohol use: a systematic review and meta-analysis. [PDF]

Lancet Public Health
Donaldson SI, Russell AM, La Capria K, DeJesus A, Wang E, Fayad J, Allem JP.   +6 more
europepmc   +1 more source

"It makes me feel so much safer": Sexual and gender minority community perspectives on telehealth use and implications for future practice. [PDF]

PLoS One
Wilhite JA, Altshuler L, D'Angelo AB, Raykov A, Abbadessa A, Roosta M, Williams KS, Grov C.   +7 more
europepmc   +1 more source

User snowball effect: word-of-mouth communication mechanism on console games. [PDF]

BMC Psychol
Huang W, Dai L, Wu G, Liu J, Jiang A.
europepmc   +1 more source

The influence of experience marketing, sense of virtual community, and satisfaction on user purchase intention in live stream sales. [PDF]

PLoS One
Feng YL, You YQ, Guan SS, Yuan ZN, Chen XY.   +4 more
europepmc   +1 more source

The role of third-party e-commerce technology in illegal online e-cigarette sales. [PDF]

BMC Public Health
Pearson GDH, Bertrand A, Panigrahi G, Dobbs PD, Schillo BA, Kreslake JM.   +5 more
europepmc   +1 more source

Predictive Modeling of Tourist Satisfaction Based on Service Marketing Mix Elements Using Machine Learning Techniques. [PDF]

ScientificWorldJournal
Hoque MN, Jannat SN, Arafat Y, Miah MM.
europepmc   +1 more source

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Relationship Marketing

2016
Die Beziehungsführerschaft zum Kunden rückt neben den klassischen Wettbewerbsvorteilen, wie der Qualitäts- und Kostenführerschaft, als strategischer Erfolgsfaktor zunehmend in den Mittelpunkt. Deshalb gewinnt das Relationship Marketing – verstanden als Management von Kundenbeziehungen – für Unternehmen an Bedeutung.
Jonathan Groucutt, Cheryl Hopkins
  +5 more sources

Relationship marketing

2011
The relationship marketing approach is presented here as a contemporary basis upon which to consider business marketing. It is regarded as a successor to the 4Ps approach, which is considered by many to be irrelevant and outdated. The development of collaborative and mutually rewarding relationships between buyers and sellers is considered to be ...
David Bowie, Francis Buttle
  +4 more sources