Customer engagement: transactional vs. relationship marketing
, 2015 is paper is concerned with choosing a best way for customers' engagement, specically we compare pros and cons of transactional and relationship marketing and provide relevant insights by analysis of data provided by 100 senior-level market- ers working ...
Tereza Šonková, M. Grabowska
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Seeing, wanting, owning: the relationship between receptivity to tobacco marketing and smoking susceptibility in young people [PDF]
, 1998 E. Feighery +3 more
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Relationships Marketing, as a New Direction of a Marketing Theory
Ekonomika, 1999 The interest in relationships marketing has grown in recent years and is now beginning to take center stage in marketing thought and research. Relationships marketing covers the whole spectrum of marketing’s sub-disciplines and also integrates concepts and theoretical paradigms from several social science disciplines, including economics, sociology ...
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Relationship Marketing in Practice
Industrial Marketing Management, 1998 Abstract Gaps are explored between normative perspectives regarding relationship marketing found in the academic literature and the current practices of industrial marketers. The literature is reviewed to ascertain how researchers currently define relationships, their perspectives on the nature and types of relationships that exist, arguments for ...
Janinne Brunyee +2 more
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The Internet — A fad or a fundamental for relationship marketing [PDF]
, 2000 Scott Allan, Farooq Chudry
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Relationship marketing effectiveness in retailing: a contingency approach [PDF]
, 2000 Gaby Odekerken‐Schröder +2 more
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Reciprocity in marketing relationships [PDF]
, 2018 Title from PDF of title page (University of Missouri--Columbia, viewed on March 7, 2011). ; The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. ; Dissertation advisor: Dr. Lisa Scheer. ; Vita. ; Ph. D.
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Relationship Marketing: Gaining Competitive Advantage through Customer Satisfaction and Customer Retention [PDF]
, 2001 Lluís G. Renart
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Latest thinking on attaching a financial value to marketing strategy: Through brands to valuing relationships [PDF]
, 2001 Keith Ward, Lynette Ryals
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Reframing relationship marketing for consumer markets [PDF]
, 2001 Lisa O′Malley, Caroline Tynan
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