Results 1 to 10 of about 37,524 (203)

CONSUMERS ' THOUGHTS ON RETRO MARKETING: A RESEARCH IN ANTALYA

Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2021
In the process of information society, the fact that enterprises face global competition in a global market makes it necessary to develop alternative methods in the field of marketing as in other areas. Retro marketing is one of these methods that aim to
Mükerrem Oral
doaj   +2 more sources

Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior

Vértices, 2016
The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions.
Alline Sardinha Cordeiro Morais, Karen Márcia Carvalho Gomes, Lucas Ribeiro de Azevedo, Weydder de Almeida Pessanha   +3 more
doaj   +5 more sources

Brand Identity and Brand Image of Consumers in Retro Marketing Context: A Research on GAUN Academicians

Gaziantep Üniversitesi Sosyal Bilimler Dergisi, 2017
Along with the postmodern transition of marketing, new concepts have emerged. One of these concepts is the retro marketing, which aims to revitalize forgotten products, brands, and combine old and new. Retro marketing aims to present products or services
Reyhan SARIÇİÇEK, Filiz ÇOKAY ÇOPUROĞLU, İbrahim Halil KORKMAZ   +2 more
doaj   +3 more sources

RETRO VE NOSTALJİ PAZARLAMA HAKKINDA BİBLİYOMETRİK BİR ÇALIŞMA

Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2022
Retro ve nostalji pazarlaması, pazarlama alanında tüketicilerle etkileşime geçerek iletişim kurmanın yollarından biridir. Bu çalışma retro ve nostalji pazarlaması hakkında akademisyenler tarafından yayımlanan çalışmaların bibliyometrik olarak ...
Hamit Erdoğan
doaj   +1 more source

The Use of Retro Venues in Gastronomy Tourism: The Case of Safranbolu

Journal of Tourismology, 2023
In tourism, an emotional connection is established between tangible and intangible nostalgic elements and the individual, and this affects the visitor experience positively. The aim of this study is to reveal the effects of retro /nostalgic items used in
Sibel Ayyıldız, Yurdanur Yumuk, Ayşe Nur Uslu   +2 more
doaj   +1 more source

A Conceptual Framework for Retro Marketing in Sport [PDF]

Sport Marketing Quarterly, 2018
Retro marketing has become a staple in sport marketing practices. Teams and leagues are attempting to connect their fans to the past in a magnitude of ways. Despite the influx of retro marketing in sport, there has been no examination of it to date. This study examined the various usages of retro marketing in sport and through an inductive approach ...
Gordon, Brian S., Scola, Zach
openaire   +1 more source

Is It ’Cause I’m Cool / Why You Dress Like Me is It Honesty or You Just a Fool

ZoneModa Journal, 2020
“I’m cool … / That’s cool … / He/She’s the coolest ...:” exclamations like these have described various types of elements: names, things, cities, characters, in a constant search of novelty and more à la page, more exciting and, of course, more niche ...
Vittorio Linfante
doaj   +1 more source

The “Retro” Trend in Marketing Communication Strategy of Global Brands [PDF]

Journal of Intercultural Management, 2015
Abstract The main objective of this article is to present the relevance and possibilities of using the “retro” trend in marketing communication strategy of global brands, taking into account intercultural environment of companies. In the article the examples of retro-communication of global brands are presented.
Grebosz, Magdalena, Pointet, Jean-Marc
openaire   +2 more sources

Popular music, psychogeography, place identity and tourism: The case of Sheffield [PDF]

, 2014
Tourism and cultural agencies in some English provincial cities are promoting their popular music ‘heritage’ and, in some cases, contemporary musicians through the packaging of trails, sites, ‘iconic’ venues and festivals.
Anderson N., Antony R., Che D., Clegg R., Cocker J., Cohen S., Cohen S., Cohen S., Coverley M., Creative Sheffield, Debord G., Johansson O., Jones G., Krims A. P., Lilleker M., Long P. E., Lynch K., Reynolds S., Reynolds S., Sadler S., Self W., Sheffield First Partnership (SFP), Sheffield Publicity Department (SPD), Shepherd J., Sinclair I., Solnit R., Whiteley   +26 more
core   +1 more source

RETRO MARKETING – A PHENOMENON OF MODERN TIMES

Technology transfer: innovative solutions in Social Sciences and Humanities, 2020
Currently, consumer behaviour is influenced by trends that are clearly noticeable at different levels. Some organizations monitor changes in consumption and, on this basis, point to the general tendencies that are typical of today's consumers. The reason why retro marketing has become increasingly popular in recent years is the linking of the brand and
Lubica Gajanova, Vidrova Zdenka
openaire   +1 more source