Results 21 to 30 of about 37,522 (201)
Business Strategy and the Environment, EarlyView.ABSTRACT The aim of this research is to verify whether institutional quality affects the relationship between green innovation and firm efficiency within the high‐tech manufacturing sectors. To estimate jointly the parameters of a stochastic frontier and the coefficients of a model explaining technical inefficiency, we employed the one‐step estimation ...
Mariarosaria Agostino +2 more
wiley +1 more source
Granny Would Be Proud: on Doing Vintage, Practices and Emergent Socialities [PDF]
, 2013 It is proposed that vintage consumption must be understood as an embodied practice. This paper seeks to initiate a Vintage Turn within consumer research, to consider vintage as a practice of transformation and togetherness in an alternative consumption ...
Duffy, Katherine +2 more
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Waiting for a Release: The Expectation in Virtual Gaming Communities
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study examines how virtual gaming communities influence and maintain player expectations before, during, and after a game's release. A mixed‐methods study was conducted, comprising a netnography followed by an experiment. First, a netnographic study was conducted over 12 months, tracking communities to understand player behavior and ...
Lucas Lopes Ferreira de Souza +4 more
wiley +1 more source
Nostalgia, Retro-Marketing, and Neuromarketing: an Exploratory Review
Journal of Creative Industries and Cultural Studies, 2021 In the last decades, neuroscience has provided an excellent comprehension of the impact of marketing outputs on cognitive and emotional processing. Understanding what constitutes the neurobiology of consumer decision-making has been the aim of neuromarketing since the beginning.
Crespo Pereira, Verónica +2 more
openaire +2 more sources
Clinical Pharmacology &Therapeutics, EarlyView.Traditionally, clinical outcomes measuring how a patient feels, functions, or survives are preferred endpoints in clinical trials; however, some may take a long time to manifest in slowly developing diseases. Biomarkers, if properly validated, can serve as surrogate endpoints, acting as substitutes for clinical outcomes.
Renske Johanna Grupstra +4 more
wiley +1 more source
Marketing de nostalgia para conectar el pasado con los consumidores del presente
ExperiorEn un mercado marcado por la saturación de la información y la competencia, las marcas se encuentran ante un panorama que les exige generar conexiones auténticas y duraderas con los consumidores, una situación que ha llevado a las empresas a buscar ...
Maritza Núñez
doaj +1 more source
The Current Role of Retro Marketing
MAP Social SciencesIn uncertain times, people like to think back to the good old days. Different industries are taking advantage of this nostalgia and using old-style packaging or old logos for marketing purposes. Consumers are addressed on an emotional level and this marketing model is successful with target groups with certain character traits. This article is intended
Dijana Vuković, Tanja Untersweg
openaire +2 more sources
The success of the company in s. 172(1) of the UK companies act 2006: Towards an 'enlightened directors' primacy' ? [PDF]
, 2008 This paper argues that S. 172(1) of the UK Companies Act 2006, which, by incorporating the concept of enlightened shareholders value, requires a director of a company to have regard to several non-shareholders groups, can be read from a particular ...
Cerioni, L
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Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT To meet rising sustainability demands, companies increasingly use social media to communicate product‐related CSR initiatives. Consumers' interactions with these messages largely depend on the messages' perceived credibility. However, there remains limited understanding of how firms combine communication characteristics into distinct patterns ...
Judith Derenthal, Waldemar Toporowski
wiley +1 more source
Too Cool at School - Understanding Cool Teenagers [PDF]
, 2012 Cool can be thought about on three levels; the having of cool things, the doing of cool stuff and the being of cool. Whilst there is some understanding of cool products, the concept, of being cool is much more elusive to designers and developers of ...
Fitton, Daniel +4 more
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