Results 21 to 30 of about 37,524 (203)

Nostalgia, Retro-Marketing, and Neuromarketing: an Exploratory Review

Journal of Creative Industries and Cultural Studies, 2021
In the last decades, neuroscience has provided an excellent comprehension of the impact of marketing outputs on cognitive and emotional processing. Understanding what constitutes the neurobiology of consumer decision-making has been the aim of neuromarketing since the beginning.
Crespo Pereira, Verónica, Membiela-Pollán, Matías, Sánchez-Amboage, Eva   +2 more
openaire   +2 more sources

Waiting for a Release: The Expectation in Virtual Gaming Communities

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how virtual gaming communities influence and maintain player expectations before, during, and after a game's release. A mixed‐methods study was conducted, comprising a netnography followed by an experiment. First, a netnographic study was conducted over 12 months, tracking communities to understand player behavior and ...
Lucas Lopes Ferreira de Souza, Márcia de Freitas Duarte, Felipe Gerhard, João Pedro Pessoa se Castro Pereira, João Victor Locio Silveira   +4 more
wiley   +1 more source

Constructing the Cool Wall: A Tool to Explore Teen Meanings of Cool [PDF]

, 2012
This paper describes the development and exploration of a tool designed to assist in investigating ‘cool’ as it applies to the design of interactive products for teenagers.
Fitton, Daniel Bowen, Horton, Matthew Paul Leslie, Read, Janet C   +2 more
core   +2 more sources

Marketing de nostalgia para conectar el pasado con los consumidores del presente

Experior
En un mercado marcado por la saturación de la información y la competencia, las marcas se encuentran ante un panorama que les exige generar conexiones auténticas y duraderas con los consumidores, una situación que ha llevado a las empresas a buscar ...
Maritza Núñez
doaj   +1 more source

The success of the company in s. 172(1) of the UK companies act 2006: Towards an 'enlightened directors' primacy' ? [PDF]

, 2008
This paper argues that S. 172(1) of the UK Companies Act 2006, which, by incorporating the concept of enlightened shareholders value, requires a director of a company to have regard to several non-shareholders groups, can be read from a particular ...
Cerioni, L
core  

The Current Role of Retro Marketing

MAP Social Sciences
In uncertain times, people like to think back to the good old days. Different industries are taking advantage of this nostalgia and using old-style packaging or old logos for marketing purposes. Consumers are addressed on an emotional level and this marketing model is successful with target groups with certain character traits. This article is intended
Dijana Vuković, Tanja Untersweg
openaire   +2 more sources

More Than a Question of Correlation: Characterization of the Evidentiary Basis for Biomarker Surrogates Used in European Marketing Authorizations

Clinical Pharmacology &Therapeutics, EarlyView.
Traditionally, clinical outcomes measuring how a patient feels, functions, or survives are preferred endpoints in clinical trials; however, some may take a long time to manifest in slowly developing diseases. Biomarkers, if properly validated, can serve as surrogate endpoints, acting as substitutes for clinical outcomes.
Renske Johanna Grupstra, Viktoriia Starokozhko, Elisabeth Bakker, Anna Maria Gerdina Pasmooij, Peter Gerardus Maria Mol   +4 more
wiley   +1 more source

Product‐Related CSR in the Digital Era: Communication Patterns That Drive Consumer Interactions on Social Media

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT To meet rising sustainability demands, companies increasingly use social media to communicate product‐related CSR initiatives. Consumers' interactions with these messages largely depend on the messages' perceived credibility. However, there remains limited understanding of how firms combine communication characteristics into distinct patterns ...
Judith Derenthal, Waldemar Toporowski
wiley   +1 more source

Too Cool at School - Understanding Cool Teenagers [PDF]

, 2012
Cool can be thought about on three levels; the having of cool things, the doing of cool stuff and the being of cool. Whilst there is some understanding of cool products, the concept, of being cool is much more elusive to designers and developers of ...
Fitton, Daniel, Horton, Matthew, Little, Linda, Read, Janet C., Toth, Nicola   +4 more
core  

Setting the Record Straight: The Intellectual Legacy of H. Igor Ansoff (1918–2002)

Strategic Change, EarlyView.
ABSTRACT This study presents a comprehensive annotated bibliography of H. Igor Ansoff's intellectual contributions, addressing significant gaps in existing citation databases such as Scopus and Web of Science, which capture only 9 to 15 percent of his work.
Richard W. Puyt
wiley   +1 more source