The role of spokes characters in contemporary website design : using illustration and personality to humanise a service industry web interface : a thesis for fulfilment of a Master of Design, College of Design, Fine Arts and Music, Massey University, Wellington [PDF]
According to recent literature, character identities employed within advertising have played powerful roles in the creation of many a brands personality. In doing so they have established themselves as a graphic representative for the product/service
Andrews, Phillip
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Exploring the Feasibility of Converting the Mardi Gras Hotel and Casino into a Casino Boutique Hotel
Introduction: The topic of my Professional Paper will be the feasibility study of renovating the Mardi Gras Hotel and Casino in Las Vegas, Nevada. Currently the Mardi Gras is operating as a Best Western and is looking to expand into the boutique hotel ...
Brennan, Patrick
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Abstract The integration of artificial intelligence (AI), the rise of mega‐journals, and the manipulation of impact factors present challenges to scientific integrity. These trends threaten the core principles of objectivity, reproducibility, and transparency.
Mahmut Enes Kayaalp +12 more
wiley +1 more source
UC Berkeley's Cory Hall: Evaluation of Challenges and Potential Applications of Building-to-Grid Implementation [PDF]
From September 2009 through June 2010, a team of researchers developed, installed, and tested instrumentation on the energy flows in Cory Hall on the UC Berkeley campus to create a Building-to-Grid testbed.
Peffer, Therese
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EXPLORING THE POTENTIAL MARKET FOR RETRO PRODUCTS: AN EMPIRICAL ANALYSIS
This paper studies the potential market for consumers of retro products. A review of the literature on the topic was carried out, enabling the motivations taken into account in the selection of such goods to be defined. An individual survey of 258 consumers was conducted. Factor analysis enabled us to determine the three main dimensions in the purchase
Clemente-Ricolfe, José-Serafin|||0000-0002-3962-3876 +1 more
openaire +2 more sources
Advancements in 3D Printing of Self‐Healing Polymer Systems
This review provides an overview of the most common 3D printing technologies and summarizes the numerous methods to produce self‐healing materials. The challenges and strategies used to adapt these methods to 3D printing are then highlighted to provide a framework for future research in 3D printing self‐healing polymer systems.
Adam L. Bachmann, Bryan S. Beckingham
wiley +1 more source
Introduction: Circulating Stuff on Second-hand, Vintage and Retro Markets
No abstract available.
Staffan Appelgren, Anna Bohlin
openaire +3 more sources
Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
As a result of the changes experienced today, importance of brands in addressing the emotions of the consumers in order to stand out from the competitors and provide a competitive advantage has increased. Retro marketing is used in marketing communication messages in order to create an emotional connection with the brand and to make it a part of daily ...
Nurcan YÜCEL +3 more
openaire +3 more sources
ABSTRACT Personal autonomous vehicles can sense their surrounding environment, plan their route, and drive with little or no involvement of human drivers. Despite the latest technological advancements and the hopeful announcements made by leading entrepreneurs, to date no personal vehicle is approved for road circulation in a “fully” or “semi ...
Xingshuai Dong +13 more
wiley +1 more source
Strategic Design through Brand Contextualization [PDF]
Providing meaningful customer experience is at the core of any successful business activity. Brands can function as vehicles to bundle the ingredients of experience together and give them structure by which consumers are able to understand and interpret ...
Karjalainen, Toni-Matti +2 more
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