Vaccinating to Protect Others: The Role of Self-Persuasion and Empathy among Young Adults [PDF]
Direct persuasion is usually less effective than self-persuasion. As research shows that most young adults are unafraid of COVID-19, this study aimed to investigate the effectiveness of self-persuasion targeted at protecting the health of others to ...
Dariusz Drążkowski +2 more
doaj +4 more sources
Self-Persuasion Increases Healthy Eating Intention Depending on Cultural Background [PDF]
Unhealthy eating behavior has become a global health risk and thus needs to be influenced. Previous research has found that self-persuasion is more effective than direct persuasion in changing attitudes and behavioral intentions, but the influence of the cultural backgrounds of those being persuaded remains unclear.
Rick B van Baaren
exaly +7 more sources
During the COVID-19 pandemic, governments use direct persuasion to encourage social isolation. Since self-persuasion is a more effective method of encouraging behavioural changes, using an experimental approach, we compared direct persuasion to self ...
Dariusz Drążkowski +3 more
doaj +2 more sources
Super-tailoring: Using self-persuasion to reduce drivers’ car use
Car use is a common travel mode in many societies but it has negative impacts on the environment and public health. There have been various interventions to reduce car use but self-persuasion has not been tested as a potential intervention.
Rathee D. Sivasubramaniyam +2 more
doaj +3 more sources
Self-persuasion as marketing technique: the role of consumers’ involvement [PDF]
Purpose\ud This paper aims to demonstrate that self-persuasion can be used as a marketing technique to increase consumers’ generosity and that the efficacy of this approach is dependent on consumers’ involvement with target behavior.\ud \ud Design/methodology/approach\ud An experimental field-study was conducted to investigate the effects of self ...
Iris van Ooijen, Stefan F Bernritter
exaly +8 more sources
The Effect of Influencer Image Types on Purchase Intention: The Mediating Role of Persuasion Knowledge and the Moderating Role of Parasocial Relationships [PDF]
Understanding how visual content shapes consumers’ persuasion processes in social media environments has become an important research issue. Drawing primarily on the Persuasion Knowledge Model (PKM) and parasocial relationship (PSR) theory, while ...
Yubing Qu, Jieun Lee
doaj +2 more sources
Why Moral Advocacy Leads to Polarization and Proselytization: The Role of Self-Persuasion [PDF]
This research is the first to examine the effects of moral versus practical pro-attitudinal advocacy in the context of self-persuasion. We validate a novel advocacy paradigm aimed at uncovering why moral advocacy leads to polarization and proselytization.
Ravini S. Abeywickrama +3 more
doaj +4 more sources
Vaccinating to protect others: The role of self-persuasion and empathy among young adults
Direct persuasion (providing arguments) is usually a less effective influence technique than self-persuasion (self-creation of arguments). As most young adults are unafraid to contract COVID-19, self-persuasion focused on protecting the health of others may be an effective method of increasing vaccination rates in this population.
Drążkowski D +2 more
europepmc +5 more sources
Re-Examining the Agentic Shift: The Sense of Agency Influences the Effectiveness of (Self)Persuasion. [PDF]
In the present study we investigated whether differences in the sense of agency influenced the effectiveness of both direct persuasion and self-persuasion techniques. By manipulating both the delay and contingency of the outcomes of actions, participants
Tom G E Damen +3 more
doaj +2 more sources
Self-Persuasion on Facebook Increases Alcohol Risk Perception [PDF]
In this experiment, we examined if participating in a Facebook group by generating antialcohol arguments (self-persuasion) is more effective than reading antialcohol posts of others (direct persuasion) in changing alcohol consumption, risk perception, and attitudes. In addition, it was examined if submitting posts moderated these effects.
Jeroen Loman, Moniek Buijzen
exaly +4 more sources

