Results 211 to 220 of about 12,900 (262)

The evolving brand logic: a service-dominant logic perspective

Journal of the Academy of Marketing Science, 2009
The meanings of brand and branding have been evolving over the past several decades. This evolution is converging on a new conceptual logic, which views brand in terms of collaborative, value co-creation activities of firms and all of their stakeholders and brand value in terms of the stakeholders’ collectively perceived value-in-use. The authors argue
Stephen Vargo, Michael A Merz, Vargo Stephen L   +2 more
exaly   +2 more sources

A service-dominant logic for banking services

MERCATI & COMPETITIVITÀ, 2012
In the current competitive scenario, services now pervade all business activities, involving every production system and every organization. The emerging importance of services and their decisive role, compared to goods, in every business transaction in the global economy encourages scholars, professionals and business experts to engage in research ...
V. Formisano, G. Russo, LOMBARDI, ROSA
openaire   +3 more sources

Service dominant logic

Journal of Research in Marketing and Entrepreneurship, 2008
PurposeThis paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface.Design/methodology/approachThis paper integrates research from co‐creation and service dominant logic with entrepreneurship to explore the value of SDL for entrepreneurial marketing organizations.FindingsThis paper offers ...
Kasouf, Chickery J., Darroch, Jenny, Hultman, Claes M., Miles, Morgan P.   +3 more
openaire   +2 more sources

Service-Dominant Logic

2011
Organizations and people within organizations cling to traditions, industry practices, and managerial frameworks well beyond their usefulness. Perhaps this is just another way of stating the obvious that habits die slowly. One habit or tradition that is experiencing a slow death is the traditional marketing paradigm, referred to as the goods-dominant ...
Robert F. Lusch, Stephen L. Vargo, Melissa Archpru Akaka   +2 more
openaire   +1 more source

Inversions of service-dominant logic

Marketing Theory, 2014
Value creation, both its nature and scope, can be better and more accurately understood by inverting six characteristics of goods-dominant logic, or what is also known as “old enterprise logic” or “neoclassical economics,” into a service-dominant-informed perspective. These six inversions include (1) entrepreneurship and the view that value creation is
Stephen L. Vargo, Robert F. Lusch
openaire   +1 more source

Service-Dominant logic

2018
After the introduction of the theoretical background, this chapter describes the theoretical lens used to look at the provided theory.
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Service-Dominant Logic

2014
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model.
Robert F. Lusch, Stephen L. Vargo
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Latent Theoretical Constructs of Service Dominant Logic

AHFE International, 2019
Purpose. The paper explores latent theoretical constructs of Service Dominant Logic (SDL). As pointed out by Leroy et al. (2013), there is a risk of premature black-boxization to consider closed the debate on SDL perspective (Vargo and Lusch, 2004; Vargo and Morgan, 2005, Vargo et al., 2006) in marketing and management theory.
CANTONE, LUIGI, TESTA, PIERPAOLO
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The service-dominant logic and the future of marketing

Journal of the Academy of Marketing Science, 2007
According to Vargo and Lusch (Journal of Marketing, 68:1–17, 2004a, Journal of Service Research, 6:324–335, b), service is the appropriate logic for marketing. For them, service is an interactive process of “doing something for someone” that is valued. More radically, goods also render service and have value-in-use.
Ballantyne, David, Varey, Richard J.
openaire   +2 more sources

The logical structure of the service-dominant logic of marketing

Marketing Theory, 2012
The Service-dominant (S-D) logic of marketing is currently comprised of ten foundational premises (FPs). The original statements of eight FPs have since been reworded and two additional FPs have been added. The proposers of S-D logic, Steven Vargo and Robert Lusch, have stated that S-D logic is neither complete nor owned by them: it is ‘Open Source’.
openaire   +1 more source