Results 231 to 240 of about 12,900 (262)
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Komatsu: The Rise of a Service-Dominant Logic
2015It was early 2015 and executives of Komatsu Europe International N.V., whose main business is the sale of mining and construction equipment through multiple distributors across Europe, were exchanging views on the business model that would drive their future.
Stremersch, Stefan, Keko, Elio
openaire +1 more source
The Service-Dominant Logic of Marketing
2014Robert F. Lusch, Stephen L. Vargo
openaire +1 more source
Competing through service: Insights from service-dominant logic
Journal of Retailing, 2007Stephen Vargo, Robert F Lusch
exaly
Service-dominant logic: continuing the evolution
Journal of the Academy of Marketing Science, 2007Stephen Vargo +2 more
exaly
A Service-Dominant Logic for Marketing
2011Stephen L. Vargo, Robert F. Lusch
openaire +1 more source
Linking Service-Dominant Logic and Strategic Business Practice
Journal of Service Research, 2012Liliana Bove +2 more
exaly
Service-dominant logic: reactions, reflections and refinements
Marketing Theory, 2006Stephen Vargo, Robert F Lusch
exaly