Results 251 to 260 of about 441,180 (303)

Service dominant logic

Journal of Research in Marketing and Entrepreneurship, 2008
PurposeThis paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface.Design/methodology/approachThis paper integrates research from co‐creation and service dominant logic with entrepreneurship to explore the value of SDL for entrepreneurial marketing organizations.FindingsThis paper offers ...
Chickery J. Kasouf, Jenny Darroch, Claes M. Hultman, Morgan P. Miles   +3 more
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Inversions of service-dominant logic

Marketing Theory, 2014
Value creation, both its nature and scope, can be better and more accurately understood by inverting six characteristics of goods-dominant logic, or what is also known as “old enterprise logic” or “neoclassical economics,” into a service-dominant-informed perspective.
Stephen L. Vargo, Robert F. Lusch
openaire   +1 more source

Service-Dominant logic

2018
After the introduction of the theoretical background, this chapter describes the theoretical lens used to look at the provided theory.
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Latent Theoretical Constructs of Service Dominant Logic

AHFE International, 2019
Purpose. The paper explores latent theoretical constructs of Service Dominant Logic (SDL). As pointed out by Leroy et al. (2013), there is a risk of premature black-boxization to consider closed the debate on SDL perspective (Vargo and Lusch, 2004; Vargo and Morgan, 2005, Vargo et al., 2006) in marketing and management theory.
CANTONE, LUIGI, TESTA, PIERPAOLO
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A service-dominant logic for banking services

MERCATI & COMPETITIVITÀ, 2012
In the current competitive scenario, services now pervade all business activities, involving every production system and every organization. The emerging importance of services and their decisive role, compared to goods, in every business transaction in the global economy encourages scholars, professionals and business experts to engage in research ...
V. Formisano, G. Russo, LOMBARDI, ROSA
openaire   +3 more sources

Service-Dominant Logic

2011
Organizations and people within organizations cling to traditions, industry practices, and managerial frameworks well beyond their usefulness. Perhaps this is just another way of stating the obvious that habits die slowly. One habit or tradition that is experiencing a slow death is the traditional marketing paradigm, referred to as the goods-dominant ...
Robert F. Lusch, Stephen L. Vargo, Melissa Archpru Akaka   +2 more
openaire   +1 more source

Service-Dominant Logic

2014
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model.
Robert F. Lusch, Stephen L. Vargo
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Service‐dominant logic: a necessary step

European Journal of Marketing, 2011
PurposeThe purpose of this paper is to respond to the criticism O'Shaughnessy and O'Shaughnessy made of service‐dominant logic in EJM, on behalf of both the paper and the worldwide community of scholars that have embraced S‐D logic as historically informed, integrative, transcending and rich in its potential to generate theoretical and practical ...
Robert F. Lusch, Stephen L. Vargo
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Service-Dominant Logic: Inward and Outward Views

2018
This chapter proposes an inward look at Service-Dominant Logic (SDL), exploring the latent theoretical constructs underlying the paradigm. It also takes an outward look at Service-Dominant Logic in management literature, reviewing the major criticism of Lusch and Vargo’s pre-theoretical paradigm in an attempt to contribute to a better definition of the
Cantone L., Testa P., Marrone, Teresa
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Service-Dominant Logic

2023
Angeline Nariswari, Stephen L. Vargo
openaire   +2 more sources