Results 251 to 260 of about 7,026,446 (291)

Service-Dominant Logic

2014
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model.
Robert F. Lusch, Stephen L. Vargo
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Latent Theoretical Constructs of Service Dominant Logic

AHFE International, 2019
Purpose. The paper explores latent theoretical constructs of Service Dominant Logic (SDL). As pointed out by Leroy et al. (2013), there is a risk of premature black-boxization to consider closed the debate on SDL perspective (Vargo and Lusch, 2004; Vargo and Morgan, 2005, Vargo et al., 2006) in marketing and management theory.
CANTONE, LUIGI, TESTA, PIERPAOLO
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A Responsible Service Dominant Logic

2016
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HL Petersen, Fred Lemke
openaire   +1 more source

Service-Dominant Logic

2023
Melissa Akaka, Stephen Vargo, Ernest Baskin   +2 more
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The logical structure of the service-dominant logic of marketing

Marketing Theory, 2012
The Service-dominant (S-D) logic of marketing is currently comprised of ten foundational premises (FPs). The original statements of eight FPs have since been reworded and two additional FPs have been added. The proposers of S-D logic, Steven Vargo and Robert Lusch, have stated that S-D logic is neither complete nor owned by them: it is ‘Open Source’.
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Service-Dominant Logic: Inward and Outward Views

2018
This chapter proposes an inward look at Service-Dominant Logic (SDL), exploring the latent theoretical constructs underlying the paradigm. It also takes an outward look at Service-Dominant Logic in management literature, reviewing the major criticism of Lusch and Vargo’s pre-theoretical paradigm in an attempt to contribute to a better definition of the
Cantone L., Testa P., Marrone, Teresa
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The service-dominant logic and the future of marketing

Journal of the Academy of Marketing Science, 2007
According to Vargo and Lusch (Journal of Marketing, 68:1–17, 2004a, Journal of Service Research, 6:324–335, b), service is the appropriate logic for marketing. For them, service is an interactive process of “doing something for someone” that is valued. More radically, goods also render service and have value-in-use.
Ballantyne, David, Varey, Richard J.
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Value-attenuation in service-dominant logic

2011
Abstract
Ehrenthal, Joachim C.F., Gruen, Thomas W., Hofstetter, Joerg S   +2 more
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Towards an Ontological Foundation of Service Dominant Logic

2011
The development of service science requires an appropriate theoretical foundation; S-D logic has been proposed as a candidate. Nevertheless, the application of the principles of S-D logic in service science suffers from inconsistencies and misunderstanding.
Garyfallos Fragidis, Konstantinos A. Tarabanis   +1 more
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Rezension „Service Dominant Logic“

HMD Praxis der Wirtschaftsinformatik, 2017
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