Results 261 to 270 of about 441,180 (303)
Some of the next articles are maybe not open access.
Service-dominant logic and resource theory
Journal of the Academy of Marketing Science, 2007Taking inspiration from the importance accorded resources in the emergent-service dominant logic marketing researchers might develop a more robust marketing ecology based on existing resource theories. Researchers may begin to think of firms and their customers as deploying operant and operand resources both to co-create discursively legitimated market
openaire +1 more source
Historical Perspectives on Service-Dominant Logic
2014Recently, these seemingly divergent views appear to be converging on a more inclusive and integrative logic of exchange, one that is centered on the same phenomena that had been previously orphaned, if not ignored. We (Vargo and Lusch 2004a) label this emergent logic and potential paradigm “service-dominant” (S-D) logic in contrast to “goods-dominant” (
openaire +1 more source
Health Myths and Service-Dominant Logic
2017It has always been an inspiration for me to be exposed to Henry Mintzberg’s innovative and pragmatic ways of addressing a specific field. First it was organization theory, then strategy and now it is health care.
Gummesson, Evert +6 more
openaire +1 more source
Reconceptualizing Service through Service-dominant Logic
2013Abstract Defining the nature of service has been a challenge to researchers, most centring upon the idea of ‘activities’ or ‘processes’ and degrees of intangibility, heterogeneity, inseparability, and perishability. It is argued that this has led to ‘service industry’ theorizing in which special cases of industrial sectors are explored ...
Irene C.L. Ng +2 more
openaire +1 more source
Service Dominant-Logic als Forschungsmethode
2023Joachim C. F. Ehrenthal +2 more
openaire +1 more source
Rezension „Service Dominant Logic“
HMD Praxis der Wirtschaftsinformatik, 2017openaire +1 more source
Service-Dominant Logic. Premesse, Prospettive, Possibilità
2017Il volume presenta i quattro assiomi e le dieci premesse fondamentali della S-D logic, innovativa teoria che ha assunto un ruolo centrale nella ricerca riguardante gli studi manageriali. L'intuizione più dirompente di Lusch e Vargo è nel nuovo significato dato al termine "servizio", non più mero output di un processo sequenziale che muove dal ...
Lusch, Robert +3 more
openaire +1 more source