Service-dominant logic - Open Access .click

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Historical Perspectives on Service-Dominant Logic

2014
Recently, these seemingly divergent views appear to be converging on a more inclusive and integrative logic of exchange, one that is centered on the same phenomena that had been previously orphaned, if not ignored. We (Vargo and Lusch 2004a) label this emergent logic and potential paradigm “service-dominant” (S-D) logic in contrast to “goods-dominant” (
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Service-Dominant Logic

2016
Stephen L. Vargo +2 more
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From Goods-Dominant Logic to Service-Dominant Logic? Service, Service Capitalism and Service Socialism

Marketing Theory, 2021
Mark Tadajewski, D G Brian Jones
exaly

Service-Dominant Logic

Nina Katrine Prebensen, Yaozhi Zhang
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Service-Dominant Logic

2010
Stephen L. Vargo +3 more
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The Marketing of Service-Dominant Logic

2023
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Service-Dominant Logic: Continuing the Evolution

Journal of the Academy of Marketing Science, 2008
Stephen Vargo, Robert F Lusch
exaly