Results 281 to 290 of about 441,180 (303)

Co-Production, Interdependence and Publicness: Extending public service-dominant logic

Public Management Review, 2016
John Alford
exaly  

A customer‐dominant logic of service

Journal of Service Management, 2010
Kristina Heinonen, Tore Strandvik, Jacob Mickelsson   +2 more
exaly  

The evolving brand logic: a service-dominant logic perspective

Journal of the Academy of Marketing Science, 2009
Michael A Merz
exaly  

The Marketing of Service-Dominant Logic

2023
openaire   +1 more source

The service revolution and its marketing implications: service logic vs service-dominant logic

Managing Service Quality, 2014
Christian Grönroos, Johanna Gummerus
exaly  

Destination Marketing and Service-Dominant Logic

2022
openaire   +1 more source

REFRAMING SUPPLY CHAIN MANAGEMENT: A SERVICE-DOMINANT LOGIC PERSPECTIVE

Journal of Supply Chain Management, 2011
Robert F Lusch
exaly  

Transformative service research and service dominant logic: Quo Vaditis?

Journal of Retailing and Consumer Services, 2016
Volker G Kuppelwieser, Jörg Finsterwalder   +1 more
exaly  

Service-Dominant Logic

2017
Lusch, R., Vargo, S., MELE, CRISTINA, Polese, F.   +3 more
openaire   +1 more source

Service-dominant logic and market innovation

2020
Jonathan J. Baker, Julia A. Fehrer, Roderick J. Brodie   +2 more
openaire   +1 more source