Results 291 to 300 of about 441,180 (303)

Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis

Journal of Service Research, 2011
Andrea Ordanini
exaly  

Exploring value propositions and service innovation: a service-dominant logic study

Journal of the Academy of Marketing Science, 2014
Per Skålén, Johanna Gummerus, Catharina Von Koskull   +2 more
exaly  

A Service-Dominant Logic for Marketing

2011
Stephen L. Vargo, Robert F. Lusch
openaire   +1 more source

How Hci Adopts Service Dominant Logic

Satoru Tokuhisa, Tetsuro Morimoto
openaire   +1 more source

IMP and service-dominant logic: Divergence, convergence and development

Industrial Marketing Management, 2011
exaly  

Toward a conceptual foundation for service science: Contributions from service-dominant logic

IBM Systems Journal, 2008
exaly  

The Service-Dominant Logic of Marketing

2014
Robert F. Lusch, Stephen L. Vargo
openaire   +1 more source

Service‐dominant networks

Journal of Service Management, 2013
exaly  

Service-Dominant Logic: Apports et Applicabilité

2017
Boukouyen, Fatiha, Bree, Joël, Belhsen, Nouredine   +2 more
openaire   +1 more source

Service-Dominant Logic: Backward and Forward

2018
openaire   +1 more source