Results 271 to 280 of about 441,180 (303)

ITIL Compliance with Service-Dominant Logic

e-Service Journal, 2020
null Cronholm, null Göbel, null Åkesson   +2 more
openaire   +1 more source

Competing through service: Insights from service-dominant logic

Journal of Retailing, 2007
Robert F Lusch, Stephen L Vargo
exaly  

Linking Service-Dominant Logic and Strategic Business Practice

Journal of Service Research, 2012
Ingo Karpen, Liliana L Bove, Bryan A Lukas   +2 more
exaly  

Service-Dominant Logic for Marketing

Marketing ZFP, 2011
openaire   +1 more source

Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry

Tourism Management, 2011
Adrian R Bailey
exaly  

Service-dominant logic: reactions, reflections and refinements

Marketing Theory, 2006
Robert F Lusch
exaly  

Service-dominant logic and retail convergence

2009
Purpose - The paper aims at linking the Service-Dominant Logic to the process of convergence, stating that retailing could be a privileged context of analysis of the new approach on service orientation. Grocery retailers are increasingly enlarging their value proposition beyond core-products, offering financial services, mobile services, cars ...
openaire   +1 more source

The Evolution and Prospects of Service-Dominant Logic

Journal of Service Research, 2017
Ralf Wilden, Melissa Akaka, Jan Hohberger   +2 more
exaly  

Institutions and axioms: an extension and update of service-dominant logic

Journal of the Academy of Marketing Science, 2015
Robert F Lusch
exaly  

Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems: A service-dominant logic perspective

Journal of Business Research, 2020
Eric Swan
exaly