Results 241 to 250 of about 7,026,446 (291)

The Evolving Brand Logic: A Service-Dominant Logic Perspective

Journal of the Academy of Marketing Science, 2009
The meanings of brand and branding have been evolving over the past several decades. This evolution is converging on a new conceptual logic, which views brand in terms of collaborative, value co-creation activities of firms and all of their stakeholders and brand value in terms of the stakeholders’ collectively perceived value-in-use. The authors argue
Stephen Vargo, Michael A Merz
exaly   +2 more sources

Service-dominant logic

, 2020
Service-dominant (S-D) logic, a service-centered orientation that reframes the purpose and process of economic exchange, has developed over the last 15 years into a metatheoretical framework that advances a systemic understanding of value co-creation ...
Stephen L. Vargo, Kaisa Koskela-Huotari, Josina Vink   +2 more
openaire   +2 more sources

ITIL Compliance with Service-Dominant Logic

e-Service Journal, 2020
The increased recognition of the benefits of Service-Dominant (S-D Logic) has encouraged IT organizations to adopt an S-D Logic perspective. In order to streamline the service transformation process, a majority of them are using the best practice ITIL ...
null Cronholm, null Göbel, null Åkesson   +2 more
openaire   +2 more sources

Transitioning From a Goods‐Dominant to a Service‐Dominant Logic: Visualising the Value Proposition of Rolls‐Royce [PDF]

Journal of Service Management, 2012
To remain viable, manufacturers have bundled equipment sales with support services. This provision has been commonly referred to as the servitization of manufacturing (Neely, 2008), a stream of research often dealt with through manufacturing literature ...
Roger Maull, Irene Ng, Glenn Parry
exaly   +2 more sources

A service-dominant logic for banking services

MERCATI & COMPETITIVITÀ, 2012
In the current competitive scenario, services now pervade all business activities, involving every production system and every organization. The emerging importance of services and their decisive role, compared to goods, in every business transaction in the global economy encourages scholars, professionals and business experts to engage in research ...
V. Formisano, G. Russo, LOMBARDI, ROSA
openaire   +3 more sources

What Does a Service-Dominant Logic Really Mean for Manufacturing Firms?

CIRP Journal of Manufacturing Science and Technology, 2010
Service infusion is a major global business trend in manufacturing industries. This means that firms strategically increase their service orientation in order to increase profit margins.
Christian Kowalkowski
exaly   +1 more source

Service dominant logic

Journal of Research in Marketing and Entrepreneurship, 2008
PurposeThis paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface.Design/methodology/approachThis paper integrates research from co‐creation and service dominant logic with entrepreneurship to explore the value of SDL for entrepreneurial marketing organizations.FindingsThis paper offers ...
Kasouf, Chickery J., Darroch, Jenny, Hultman, Claes M., Miles, Morgan P.   +3 more
openaire   +2 more sources

Service-Dominant Logic

2011
Organizations and people within organizations cling to traditions, industry practices, and managerial frameworks well beyond their usefulness. Perhaps this is just another way of stating the obvious that habits die slowly. One habit or tradition that is experiencing a slow death is the traditional marketing paradigm, referred to as the goods-dominant ...
Robert F. Lusch, Stephen L. Vargo, Melissa Archpru Akaka   +2 more
openaire   +1 more source

Inversions of service-dominant logic

Marketing Theory, 2014
Value creation, both its nature and scope, can be better and more accurately understood by inverting six characteristics of goods-dominant logic, or what is also known as “old enterprise logic” or “neoclassical economics,” into a service-dominant-informed perspective. These six inversions include (1) entrepreneurship and the view that value creation is
Stephen L. Vargo, Robert F. Lusch
openaire   +1 more source

Service-Dominant logic

2018
After the introduction of the theoretical background, this chapter describes the theoretical lens used to look at the provided theory.
openaire   +2 more sources