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Service-Dominant Logic: Inward and Outward Views
2018This chapter proposes an inward look at Service-Dominant Logic (SDL), exploring the latent theoretical constructs underlying the paradigm. It also takes an outward look at Service-Dominant Logic in management literature, reviewing the major criticism of Lusch and Vargo’s pre-theoretical paradigm in an attempt to contribute to a better definition of the
Cantone L., Testa P., Marrone, Teresa
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Towards an Ontological Foundation of Service Dominant Logic
2011The development of service science requires an appropriate theoretical foundation; S-D logic has been proposed as a candidate. Nevertheless, the application of the principles of S-D logic in service science suffers from inconsistencies and misunderstanding.
Garyfallos Fragidis +1 more
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Value-attenuation in Service-Dominant Logic
2011This conceptual article examines the effects of out-of-stock items through the Service-Dominant (S-D) logic lens.
Ehrenthal, Joachim C.F. +2 more
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Rhetoric and the foundation of the Service-Dominant Logic
Journal of Organizational Change Management, 2014Purpose– The purpose of this paper is to investigate the use of rhetorical and narrative strategies in the foundational text of Service-Dominant (S-D) Logic. The author argues that the success of Vargo and Lusch's (2004a) paper in establishing the foundational premises of the new S-D Logic is greatly aided by their persuasive use of classical ...
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Historical Perspectives on Service-Dominant Logic
2014Recently, these seemingly divergent views appear to be converging on a more inclusive and integrative logic of exchange, one that is centered on the same phenomena that had been previously orphaned, if not ignored. We (Vargo and Lusch 2004a) label this emergent logic and potential paradigm “service-dominant” (S-D) logic in contrast to “goods-dominant” (
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Rezension „Service Dominant Logic“
HMD Praxis der Wirtschaftsinformatik, 2017openaire +1 more source
The Service-Dominant Logic for Marketing: A Critique
2014Service-dominant (S-D) logic serves as a foundation for the development of a general theory of marketing. The fact that S-D logic is grounded in the micro-activities of humans, specialization through the development of competences and the subsequent exchange of these competences for competences the individual does not have.
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