Results 31 to 40 of about 7,026,396 (251)
Co-Creating Service Value from Data in a Public Administration Context
Data are of increasing importance in the digital transformation of the public sector, but their potential has not yet been fully exploited. Service-dominant logic (S-D logic) is a principle according to which data creates value only when it is utilized ...
Ulrike Baldenweg-Bölle +2 more
doaj +1 more source
ITIL Compliance with Service-Dominant Logic
The increased recognition of the benefits of Service-Dominant (S-D Logic) has encouraged IT organizations to adopt an S-D Logic perspective. In order to streamline the service transformation process, a majority of them are using the best practice ITIL ...
Göbel, Hannes, +2 more
core +1 more source
Towards A Value-Dominant Logic of Marketing
Inspired by Vargo & Lusch’s Service-Dominant Logic (SDL) and relying on the Austrian School’s individualism and subjectivism, we use knowledge from economics to better support the discussion of the primary topic of Marketing: that of value creation ...
Hunter Hastings +2 more
doaj +1 more source
Touristic destination image in light of the service dominant logic of marketing [PDF]
This paper analyzes the composition and internal arrangement of touristic seaside destinations in Brazil, in light of three not-yet tested theories: the Means-End Chain (Gutman, 1982), the Service Dominant Logic of Marketing (Vargo & Lusch, 2004), and
Edar da Silva Añaña +2 more
doaj +1 more source
Rethinking Service Companies’ Business Logic: Do We Need a Customer-Dominant Logic as a Guideline? [PDF]
Purpose –This paper explores and expands the roles of customers and companies in creating value by introducing a new a customer-based approach to service. The customer’s logic is examined as being the foundation of a customer-based marketing and business
Sundström, E, +19 more
core +1 more source
Analyzing service production at the micro level: Actors and practices
https://au.sagepub.com/en-gb/oce/the-sage-handbook-of-service-dominant-logic/book254774 ...
Kjellberg, H, Thomé, K, Nenonen, S
core +1 more source
Co-creating brands: Diagnosing and designing the relationship experience. [PDF]
The traditional goods-dominant logic of marketing is under challenge and leading researchers are now emphasizing the new service-dominant logic [Vargo, S.L., Lusch, R.F., Evolving to a new dominant logic for marketing. J Mark 2004; 68 (1): 1–17.]. One
Adrian Payne +7 more
core +1 more source
Evolving to a new service-dominant logic for health care
Consumers value health and a sense of well-being. The health care system cannot supply these values, but only "products" such as hospitalization, ambulatory care, medications, procedures, and preventative care.
Lusch, Robert, Joiner, Keith
core +1 more source
Service-dominant logic perspective on technology-based business incubator
This research article examines the implementation of service-dominant logic in technology-based business incubators, specifically focusing on Bandung Techno Park in Indonesia.
Eka Yuliana +3 more
doaj +1 more source
Bistable Isochoric Chiral Metamaterials with Reprogrammable Multiaxial Responses
An isochoric bistable rotational unit cell enables in situ modification of internal contact conditions post‐fabrication, without altering the global envelope dimensions of the surrounding architecture. By selectively switching between open and closed states, the tessellated chiral metamaterial can reprogram its volumetric response, including bulk ...
Shujia Chen +3 more
wiley +1 more source

