Results 211 to 220 of about 874 (256)

Digitales Shopper-Marketing (online/offline(

2011
Online zu sein, ist heutzutage fur den Grosteil der Shopper zu einer Selbstverstandlichkeit geworden. In diesem Zusammenhang taucht immer wieder die Frage auf, wie sich Unternehmen diese Selbstverstandlichkeit zunutze machen und mit ihrer Marketingkommunikation darauf reagieren mussen.
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Market segmentation of fresh meat shoppers in Taiwan

The International Review of Retail, Distribution and Consumer Research, 2002
Fresh meat product retailing at traditional markets in Taiwan causes concerns over meat safety issues.The agricultural administration has established programmes to raise consumer awareness of potential risks of fresh meat that have remained at room temperature for several hours.
Jane Lu Hsu, Wei-Hsien Chang
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Subcultural Differences among Direct Marketing Television Shoppers

2015
A national mail survey was used to gather information from direct marketing television shoppers about their attitudes, motivations, social environment, and attributions about their shopping behaviors. Subcultural differences between Black, White and Hispanic shoppers were analyzed by means of multiple discriminant analysis.
E. Lincoln James, Allen C. Harris
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Retail shopper marketing: the future of promotional flyers

International Journal of Retail & Distribution Management, 2015
Purpose– The purpose of this paper is to evaluate the recent evolution of store flyers to illustrate how a tool of traditional marketing can be applied to generate insight on customer “couch-to-cart” behaviour thus supporting an innovating shopper marketing approach.
ZILIANI, Cristina, IEVA, Marco
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Shopper-Marketing: nationaler und internationaler Status

2011
Shopper-Marketing als Teil einer holistischen Markenfuhrung wird vor allem durch Trends und Innovationen aus den USA angefuhrt. Hier werden Benchmarks gesetzt, Studien veroffentlicht, Insights innovativ und effizient umgesetzt. Aber auch andere Lander wie Japan und Grosbritannien holen auf dem Sektor des Shopper-Marketings stark auf, und auch ...
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Einsatz digitaler POS-Medien im Shopper-Marketing

2011
Der Store wird immer mehr als Kommunikationsmedium erkannt – mithin als Inszenierungsbuhne fur Marken und als Ausloser von Kaufimpulsen. Mit der rasanten technischen Entwicklung der letzten Jahre im Bereich von Bildschirmen und Displaylosungen sind konsequenterweise auch bewegte Bilder sowie interaktive Medien dabei, den POS zu erobern: mithilfe ...
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Market segmentation of online shoppers: a Bayesian approach

International Journal of Business Innovation and Research, 2021
Manit Mishra, Snigdha Mohapatra
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Shopper Marketing: A How-To Business Story

2016
<p><b><i>Shopper Marketing</i> outlines a practical approach to shopper marketing in order to grow both revenue and brand equity.</b> A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.</p>
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Mobile shopper marketing e nuove tendenze di consumo

Micro & Macro Marketing, 2018
echnology has changed the relationship between consumers and companies. In particular, mobile devices (e.g. smartphones and tab- lets) allow consumers to interact with companies through myriad touch points. Consumers can search for information about products and ser- vices online and then buy them offline and viceversa, jumping from one channel to ...
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Digital Marketing and the Pillars of Shopper Experience [PDF]

Holistic Marketing Management Journal Volume 4 Issue 2, 2014
In this fast growing system, many organizations increasingly resort to project management to all of their activities needs, need of change, of launching new products, of replacing the IT system. If top management start to really value and focus their effort on good project management, none organizations already master this science which involved many ...
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