Results 221 to 230 of about 32,632 (300)

Understanding the Use of Community Involvement in Rural Food Environment Modifications: A Systematic Review. [PDF]

Curr Nutr Rep
Liew Y, Brown LJ, Madden R, Alston L, Urquhart L, Heaney S, Schumacher T.   +6 more
europepmc   +1 more source

Looking into the Future of Retailing [PDF]

, 2009
Bray, Jeffery P.
core  

Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations

Psychology &Marketing, EarlyView.
ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki, Sayo Iseki, Abhishek Pathak   +2 more
wiley   +1 more source

Shopping marketplace analysis based on customer insights using social media analytics. [PDF]

MethodsX
Nasrabadi N, Wicaksono H, Fatahi Valilai O.   +2 more
europepmc   +1 more source

An Integrative Framework and Research Agenda for Diversity, Equity, and Inclusion in AI‐Driven Marketing

Psychology &Marketing, EarlyView.
ABSTRACT Artificial intelligence (AI) is rapidly reshaping modern marketing practice, yet whether this technology will ultimately advance or hinder diversity, equity, and inclusion in the marketplace remains unknown. On the one hand, AI promises to deliver better, more powerful services and products to a wider customer base. On the other hand, however,
Darius‐Aurel Frank, Raphaela Bruckdorfer, Lina Fogt Jacobsen, Yi Li, Tobias Otterbring   +4 more
wiley   +1 more source

Evaluation of a national supermarket intervention supporting vulnerable families in healthy meal practices: a natural experiment. [PDF]

BMC Med
Vos M, Proesmans VLJ, Van Kerckhove A, Deforche B, Michels N, Poelman MP, Van Lippevelde W.   +6 more
europepmc   +1 more source

How to Conduct a Multi‐Domain Systematic (Literature) Review? Guidelines Using The Lotus Protocol

Psychology &Marketing, EarlyView.
ABSTRACT Complex challenges increasingly demand multidisciplinary research across intersecting knowledge domains. However, existing systematic (literature) review protocols offer limited guidance and tend to confine scholars to single‐domain or single‐intersection reviews.
Bart J. A. van Bueren, Weng Marc Lim, Naveen Donthu, Kevin Argus, Julian M. Water‐Lynch, Alvedi Sabani, Mark A. A. M. Leenders   +6 more
wiley   +1 more source

Exploring consumer responses to official endorsement: roles of credibility and attractiveness attributes in live streaming. [PDF]

Front Psychol
Cheng G, Li W, He M, Liao L.
europepmc   +1 more source

Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective

Psychology &Marketing, EarlyView.
ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena, Hongfei Liu, Chatura Ranaweera, P.K. Senyo   +3 more
wiley   +1 more source

Understanding Users' Acceptance of Artificial Intelligence Applications: A Literature Review. [PDF]

Behav Sci (Basel)
Jiang P, Niu W, Wang Q, Yuan R, Chen K.
europepmc   +1 more source