Results 221 to 230 of about 874 (256)

Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing

International Journal of Information Management, 2021
Ilias O Pappas, Arch G Woodside
exaly  

Strategic Shopper Marketing

2020
openaire   +2 more sources

Setting the future of digital and social media marketing research: Perspectives and research propositions

International Journal of Information Management, 2021
Yogesh K Dwivedi, Elvira Ismagilova, Jamie Carlson   +2 more
exaly  

Shopper-Marketing

2011
Ulrich Dirk Frey, Gabriele Hunstiger, Peter Dräger   +2 more
openaire   +1 more source

Progress in partial least squares structural equation modeling use in marketing research in the last decade

Psychology and Marketing, 2022
Marko Sarstedt, Mandy Pick, Benjamin Dybro Liengaard   +2 more
exaly  

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Journal of Business Research, 2020
Hongwei He
exaly  

Shopper marketing and society

2020
openaire   +1 more source

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing, 2020
Ashlee Humphreys, Stephan Ludwig, Wendy W Moe   +2 more
exaly  

Erfolgsstrategie Shopper-Marketing

Peter Dräger, Lars Roisch
openaire   +1 more source

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2011
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly