Results 171 to 180 of about 589,242 (204)

Improving Customer Relationship Management Through Social Listening

2018
In the dynamic world of social media strategy, developing an effective approach to customer relationship management (CRM) online is challenging. With best practices for CRM on social media still being uncovered, the value of social listening is becoming recognizable in contemporary social CRM. This chapter presents a case study that shares the actions,
Margaret C. Stewart, Maria Atilano, Christa L. Arnold   +2 more
openaire   +1 more source

Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns

Journal of Marketing Research, 2017
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the behavior of specific customers propagates through the social network, thereby also ...
Eva Ascarza, Peter Ebbes, Oded Netzer, Matthew Danielson   +3 more
openaire   +1 more source

Empowering customers in electronic health (e-health) through social customer relationship management

International Journal of Electronic Customer Relationship Management, 2014
Empowerment in e–health context relates to the ability of patients to have more access towards their health information, services and medical information through information communication & technology. Empowerment allows customers or patients to participate actively in healthcare business processes and decision–making. This paper discusses and proposes
Mohammad Nabil Almunawar, Muhammad Anshari   +1 more
openaire   +1 more source

Social-Customer-Relationship-Management (Social-CRM)

WIRTSCHAFTSINFORMATIK, 2012
Rainer Alt, Olaf Reinhold
openaire   +2 more sources

Social customer relationship management - CRM social

2011
La cultura del Customer Relationship Management (CRM), o la orientación empresarial hacia el cliente, describe un cambio de mentalidad en el seno de la empresa estrechamente relacionado con la esencia y las potencialidades de las herramientas Web 2.0. Los nuevos clientes, el consumidor social, están informando, compartiendo, criticando y recomendando ...
openaire   +1 more source

Social Customer Relationship Management

2020
Rainer Alt, Olaf Reinhold
openaire   +1 more source

Social determinants of health and US cancer screening interventions: A systematic review

Ca-A Cancer Journal for Clinicians, 2023
Ariella R Korn
exaly  

The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust

Sustainable Production and Consumption, 2021
Tahir Islam, Abdul Hameed Pitafi, Mahmood Rehmani   +2 more
exaly  

Social Customer Relationship Management (SCRM)

Business + Innovation, 2011
Alexander Preckel, Peter Weber
openaire   +1 more source

Traveling with Companions: The Social Customer Journey

Journal of Marketing, 2021
Rosellina Ferraro, Kelly L Haws, Anirban Mukhopadhyay   +2 more
exaly