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Social Customer Relationship Management Capabilities in Sports Facilities

2023
Pashaie, Sajjad   +2 more
openaire   +1 more source

Use of social networks in managing customer relationship

Estudos do ISCA, 2013
Nas últimas décadas, fruto de alterações socioculturais, politico-legais, económicas, tecnológicas e ecológicas, o meio envolvente de marketing tem evoluído de forma substancial. Como consequência, o pensamento estratégico de marketing deixou de se basear numa abordagem de marketing meramente transacional para se sustentar numa nova abordagem de ...
openaire   +1 more source

A social CRM analytic framework for improving customer retention, acquisition, and conversion

Technological Forecasting and Social Change, 2022
Hamid El Ghazi
exaly  

Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites

Computers in Human Behavior, 2020
Sebastian Molinillo   +2 more
exaly  

Customer engagement in social media: a framework and meta-analysis

Journal of the Academy of Marketing Science, 2020
Fernando de Oliveira Santini   +2 more
exaly  

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