Results 181 to 190 of about 589,242 (204)
Some of the next articles are maybe not open access.
SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT Fundamentos, Aplicações e Tecnologias
2022ALT R., REINHOLD O.
openaire +1 more source
Social Customer Relationship Management Capabilities in Sports Facilities
2023Pashaie, Sajjad +2 more
openaire +1 more source
Use of social networks in managing customer relationship
Estudos do ISCA, 2013Nas últimas décadas, fruto de alterações socioculturais, politico-legais, económicas, tecnológicas e ecológicas, o meio envolvente de marketing tem evoluído de forma substancial. Como consequência, o pensamento estratégico de marketing deixou de se basear numa abordagem de marketing meramente transacional para se sustentar numa nova abordagem de ...
openaire +1 more source
A social CRM analytic framework for improving customer retention, acquisition, and conversion
Technological Forecasting and Social Change, 2022Hamid El Ghazi
exaly
Customer engagement in social media: a framework and meta-analysis
Journal of the Academy of Marketing Science, 2020Fernando de Oliveira Santini +2 more
exaly

