Results 11 to 20 of about 38,933 (262)
Studies in Business and Economics, 2022 As the prevalence of social media increases, it is considered as an important promotion outlet for the airline industry. The main motivation behind this paper is to identify the determinants of attitude towards social media advertising in the context of ...
Mahmut Bakir +3 more
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The Impact of Social Media Advertising on Consumers' Purchasing Decisions [PDF]
SHS Web of ConferencesWith the rapid development and popularity of social media, social media advertising has become an indispensable part of enterprise marketing strategy. This study aims to explore the impact of social media advertising on consumers' purchasing decisions ...
Deng Li
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Successful Social Media Advertising Activities For Micro, Small And Medium Enterprises
MediaTor, 2020 In Indonesia, MSMEs are a business group that is a mainstay of economic activity that is able to support most of its citizens. Economic development in Indonesia depends on the development and improvement of the capacity of MSMEs.
Joko Suryono +3 more
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Multimedia Advertising and Marketing Methods in the Context of Digital Communication [PDF]
SHS Web of Conferences, 2023 This study uses a longitudinal multi-case study design and the objectives of the study are: 1. to explore the application of digital content marketing (DCM) strategies in the context of digital communication; 2.
Zhou Shen
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THE EFFECT OF SOCIAL MEDIA USAGE AND ADVERTISING ON CONSUMERS’ PURCHASE INTENTION IN PAKISTAN
NUST Business Review, 2023 Purpose - The use of social media as a platform for performing marketing and advertising operations is growing in popularity. Advertisements on social media take up a significant amount of time, financial resources, and other organizational resources ...
Sanan Waheed Khan* Wahed +1 more
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The Return of the King: The Importance of Killer Content in a Competitive OTT Market
Journal of Theoretical and Applied Electronic Commerce Research, 2023 As the over-the-top (OTT) service market continues to evolve, with new large global players entering the already crowded market, competition between various OTT services for subscribers has intensified.
Jongwha Kim, Changjun Lee
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Spiritual side of advertising and values of regional media products [PDF]
SHS Web of Conferences, 2022 The paper considers advertising communication in the aspect of socio-cultural activity. The study shows that advertising reflects the desire of the Russian society for a global association, for the fulfillment of universal human values, performs the ...
Rzhanova Svetlana Aleksandrovna
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Social Media Advertisement Outreach [PDF]
Proceedings of the 40th International ACM SIGIR Conference on Research and Development in Information Retrieval, 2017 Corporations spend millions of dollars on developing creative image-based promotional content to advertise to their user-base on platforms like Twitter. Our paper is an initial study, where we propose a novel method to evaluate and improve outreach of promotional images from corporations on Twitter, based purely on their describable aesthetic ...
Srivastava, Avikalp +4 more
openaire +2 more sources
The Effects of Social Media Advertising on Social Search in China: Evidence from Luxury Brand
Asia Marketing Journal, 2019 This study examines the relationship between social media advertisement and customer interest in the context of luxury brands. Further, this study investigates the effective ways to utilize visual types (pictorial advertisement and video advertisement ...
XING GAO +3 more
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Information Technology to Support E-Advertisement
International Journal of Research and Applied Technology, 2021 This study aims to determine the benefits of social media as a supporter of advertising activity in a business. This study used descriptive qualitative method with literature study by collecting a variety of data related to what is researched, then ...
W Novianti, E Erdiana
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