Results 21 to 30 of about 38,933 (262)

Modeling Factors Affecting Perceived Deception of Advertising in Social Networks with a Structural-Interpretive Approach [PDF]

مطالعات مدیریت کسب و کار هوشمند, 2021
he present research aimed at developing a model for perceived social media advertising deception. To attain the aim, the interpretive structural modeling approach was employed. The research sample included all of the lecturers and experts of social media
Soraya Bakhtiari bastaki,, Peyman Ghafari ashtiani,, Ali Hamidizadeh,, Rasoul Sanavi Fard,   +3 more
doaj   +1 more source

How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities

Heliyon, 2022
This study compares the direct and indirect effects of corporate social responsibility (CSR) on brand equity and brand loyalty between public and private universities.
Poh Ling Tan, S. Mostafa Rasoolimanesh, Govindaraju Manickam   +2 more
doaj   +1 more source

Research on the Matching Effect of Social Media Advertising Appeal and Narrative Person: Evidence from China

Journal of Theoretical and Applied Electronic Commerce Research
The burgeoning landscape of social media advertising also faces a myriad of challenges. This study aims to explore the interactive effect of advertising appeal (abstract vs. concrete) and narrative person (first-person vs.
Yu Jia, Jinyan Yu, Tianyuan Liu, Jiashen Huang, Wenlong Mu, Fengfeng Deng   +5 more
doaj   +1 more source

Social media marketing and advertising [PDF]

The Marketing Review, 2015
Social media has recently gained tremendous fame as a highly impactful channel of communication in these modern times of digitised living. It has been put on a pedestal across varied streams for facilitating participatory interaction amongst businesses, groups, societies, organisations, consumers, communities, forums, and the like.
Dwivedi, Yogesh Kumar, Kapoor, Kawaljeet, Chen, Hsin   +2 more
openaire   +3 more sources

Pengaruh Iklan Media Sosial Instagram Terhadap Niat Beli Konsumen pada Perusahaan Jasa Travel ZTRANS Shuttle 

Jurnal Manajemen dan Bisnis Kreatif
This research is motivated by the development of digital technology that is changing the marketing landscape, particularly through social media. Social media advertising is expected to enhance consumers' purchase intentions, especially for the travel ...
Fauzian Alief Dermawan, Angga Dewi Anggraeni, Kiagus Muhammad Amran   +2 more
doaj   +1 more source

Combined 5‐aminolevulinic acid and ferric ammonium citrate treatment promotes hair follicle growth by activating dermal papilla cells

FEBS Open Bio, EarlyView.
5‐Aminolevulinic acid combined with ferric ammonium citrate (5‐ALA/FAC) stimulates dermal papilla cell activity and promotes hair follicle growth. The treatment enhances ERK and AKT signaling, increases hair‐inductive gene expression, and restores dermal papilla function suppressed by dihydrotestosterone and oxidative stress, resulting in enhanced hair
Han‐Wook Ryu, Eok‐Soo Oh, Sewoon Kim
wiley   +1 more source

The impact of scarcity and uniqueness on luxury products purchasing intention moderated by FoMO and social comparison

Discover Sustainability
Introduction In digital luxury markets, consumer behavior is increasingly shaped by psychological and social factors beyond traditional status cues.
Tariq Abdrabbo, Fandi Omeish, Faisal Kokash, Mahmoud Alghizzawi, Salsabila Aisyah Alfaiza   +4 more
doaj   +1 more source

Understanding users’ gratification factors influence on fashion purchase behavior: mediating effect of attitude towards social media advertising [PDF]

Innovative Marketing
Social media increasingly shapes people’s thoughts and actions. From a social media advertising perspective, users’ gratification factors influence their purchasing behavior.
Win Min Thein
doaj   +1 more source

Experiencing Political Advertising Through Social Media Logic: A Qualitative Inquiry

Media and Communication, 2023
The allocation of political advertising in social media is rising in Western campaigns. Yet audiences, unlike those of television advertising, are no longer isolated and passive consumers of linear discourses from politicians; users can now interact ...
Martin Echeverría
doaj   +1 more source

A Prospective Study of Individuals at Risk of Multiple Sclerosis Informs the Design of Primary Prevention Studies

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective In multiple sclerosis, the optimal time for deploying a therapeutic intervention is before the central nervous system is damaged; given the success of trials treating the earliest stage of MS, the radiologically isolated syndrome, developing primary prevention strategies is an important next challenge.
Amy W. Laitinen, Ceren Tozlu, Tina Roostaei, Fatoumata Diallo, Kaho Onomichi, Jiyeon Son, Zongqi Xia, Philip L. De Jager   +7 more
wiley   +1 more source