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2023
In the realm of marketing, the rise of influencer marketing and its integration with social media platforms have brought about a significant change in communication strategies. This convergence has led to a transformative shift in the marketing field. This study aims to investigate the diverse roles of social media influencers in promoting Halal brands.
Yossie Rossanty +3 more
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In the realm of marketing, the rise of influencer marketing and its integration with social media platforms have brought about a significant change in communication strategies. This convergence has led to a transformative shift in the marketing field. This study aims to investigate the diverse roles of social media influencers in promoting Halal brands.
Yossie Rossanty +3 more
openaire +1 more source
Social Media Engagement for Global Influencers
SSRN Electronic Journal, 2021Consumers use social media to create content, generate online word-of-mouth, and communicate with brands and other consumers. Consumers engage with influencers who deliver content that is timely, entertaining, and interesting to them. Many influencers have a truly global following across the world.
Bentley, Kara +4 more
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Journal of Aesthetic Nursing, 2022
The role of social media in promoting a business has never been stronger. However, the same can be said for the potential for damage
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The role of social media in promoting a business has never been stronger. However, the same can be said for the potential for damage
openaire +1 more source
Influencing Social Media Influencers Through Affiliation
Marketing Science, 2022This paper studies how firms can strategically manage product reviews by social media influencers.
Amy Pei, Dina Mayzlin
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Cost-Effective Social Media Influencer Marketing
INFORMS Journal on Computing, 2023It is becoming more and more promising that marketers hire influencers to launch campaigns for spreading items (e.g., articles or videos about products) over social media platforms. Such social media influencer marketing may generate tremendous utility if the influencers persuade their followers to adopt the recommended items.
Xiao Han, Leye Wang, Weiguo Fan
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Social media influencers versus traditional influencers
2020Through collaborations between “Instafamous” individuals and marketers, influencers have thus gone from amateur online personal brands seeking attention and approval from the wider public, to a monetized and established occupation. In this chapter, we first give an overview of the types of marketing strategies used for influencer marketing, starting ...
Marina Leban, Benjamin G. Voyer
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Radicalisation Influence in Social Media [PDF]
, 2019 In an increasingly digital world, identifying signs of online extremism sits at the top of the priority list for counter-extremist agencies. Researchers and governments are investing in the creation of advanced information technologies to identify and counter extremism through intelligent large-scale analysis of online data. However, to the best of our
Fernandez, Miriam +2 more
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SOCIAL MEDIA INFLUENCER ENTREPRENEURS
Global Fashion Management Conference, 2023Jiseon Han, Georg Balanbanis
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The Social Media Management Chain, How Social Media Influences Traditional Media
2012Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication.
Mike Friedrichsen +1 more
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