Results 271 to 280 of about 80,633 (305)

Social media influencing customer loyalty

Asian Journal of Management, 2017
With emergence of social networking, marketers are keen to utilize the best possible benefits of the social media to gain competitive advantage. The rise of social media has altered the way people communicate, interact and most importantly the purchase decisions. As more people use social media, business must use social media both target their audience
Sameer Jan Bhat, Sadaf Firdous
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Social Media Influence Theory

Rachmad, Yoesoep Edhie. 2023. Social Media Influence Theory. Phoenix Cactus Book Publishing, Special Edition 2023. https://doi.org/10.17605/osf.io/6mqa5 The Social Media Influence Theory, devised by Yoesoep Edhie Rachmad and released in his 2023 publication "Phoenix Cactus Book Publishing, Special Edition," investigates the mechanisms through which ...
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Social Media Influencers Typology

2022
Carlos Flavián, Sergio Barta
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Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Technological Forecasting and Social Change, 2022
Hisashi Masuda, Jungwoo Lee
exaly  

Trust me, trust me not: A nuanced view of influencer marketing on social media

Journal of Business Research, 2021
Do Yuon Kim
exaly  

Making and breaking relationships on social media: the impacts of brand and influencer betrayals

Technological Forecasting and Social Change, 2021
Hanna Reinikainen, Teck Ming Tan, Vilma Luoma-aho   +2 more
exaly  

Social media influencer marketing: A systematic review, integrative framework and future research agenda

International Journal of Consumer Studies, 2021
Demetris Vrontis, Michael Christofi, Alkis Thrassou   +2 more
exaly  

Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram

International Journal of Advertising, 2022
Liselot Hudders, Steffi De Jans
exaly  

Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure

Journal of Business Research, 2021
Do Yuon Kim, Hye-Young Kim
exaly  

Social influence and social media

2021
openaire   +1 more source