Results 281 to 290 of about 80,633 (305)

Social Media Influence on Social Justice

2023 International Conference on Information Management and Technology (ICIMTech), 2023
Tanty Oktavia, Irsyad Nuryatama, Stephan Ardy, Andres Cello, Fernaldy Owen, Nelson Susanto   +5 more
openaire   +1 more source

Effective influencer marketing: A social identity perspective

Journal of Retailing and Consumer Services, 2022
Samira Farivar
exaly  

Social Media in Influencer Relations

2011
Social Media sind in aller Munde. Kommunikationsabteilungen weltweit machen sich Gedanken, ob und wie sie diese neue Form der Beziehungspflege nutzen konnen. Was aber ist genau gemeint, wenn die Rede von Social Media ist? Vielen ist inzwischen bewusst, dass es dabei nicht nur um einige neue Kanale, sondern auch um veranderte Rahmenbedingungen, ein ...
openaire   +1 more source

How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure

Journal of Business Research, 2021
Helen McCormick
exaly  

Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility

Journal of Promotion Management, 2021
Saima
exaly  

Parasocial Interaction in Social Media Influencer-Based Marketing: An SEM Approach

Journal of Internet Commerce, 2023
Arijit Bhattacharya
exaly  

Influencer Marketing Effectiveness

Journal of Marketing, 2022
Fine F Leung, Flora F Gu, Robert W Palmatier   +2 more
exaly  

Social Media Influencers : Case Taiwan

2020
unknown ...
openaire   +1 more source

Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

Australasian Marketing Journal, 2020
Jason Weismueller, Paul Harrigan, Shasha Wang   +2 more
exaly  

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

International Journal of Advertising, 2020
Kuan-Ju Chen, Jhih-Syuan Lin
exaly