Results 271 to 280 of about 27,950,601 (288)

How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest

Journal of Interactive Advertising, 2020
Chen Lou, Shupei Yuan
exaly  

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

International Journal of Advertising, 2020
Jhih-Syuan Lin, Kuan-Ju Chen
exaly  

Understanding the relationships between social media influencers and their followers: the moderating role of closeness

Journal of Product and Brand Management, 2020
Brian Taillon, Christine M Kowalczyk
exaly  

Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers

Celebrity Studies, 2017
Lawrence Ang, Susie Khamis
exaly  

Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs

Journal of Retailing and Consumer Services, 2020
Heejin Lim, Chung-Wha
exaly  

Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y

Journal of Travel and Tourism Marketing, 2018
Stephen Pratt
exaly  

Cancer misinformation on social media

Ca-A Cancer Journal for Clinicians
June Maylin Chan, Stacy Loeb
exaly  

Social Media Is Influencing Contraceptive Choice

Journal of Women's Health
Emily J. Pfender, Leah R. Fowler
openaire   +2 more sources

Social-Media-Influencer

Nils S. Borchers, Johannes Beckert
openaire   +1 more source

“Informers” or “entertainers”: The effect of social media influencers on consumers' green consumption

Journal of Retailing and Consumer Services
Haipeng, Xiaowen Zhao, Zhenzhong Zhu
exaly