Results 261 to 270 of about 27,950,601 (288)

Social Media Influencers

2022
Kiattipoom Kiatkawsin, Seul Ki Lee
openaire   +1 more source

Influence Analysis in Business Social Media.

2017
In this paper, we describe a novel data model for particular online business social networks such as Tripadvisor and Yelp: we also define a greedy influence maximization algorithm to determine the most influential users on the base of proper influence patterns.
Flora Amato, Vincenzo Moscato, Antonio Picariello, Giovanni Ponti, Giancarlo Sperlì   +4 more
openaire   +2 more sources

“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy

Journal of Business Research, 2021
Stephanie Hui-Wen Chuah, Eugene Cheng-Xi Aw   +1 more
exaly  

Social influence and social media

2021
openaire   +1 more source

Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism

International Journal of Advertising, 2022
Jung Ah Lee, Laura Bright, Matthew S Eastin   +2 more
exaly  

“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers

Journal of Research in Interactive Marketing, 2022
Yoonjae Lee, Thi Cam Tu Dinh
exaly  

The influence of social media

2020
Jonathan Matusitz, Elena Berisha
openaire   +1 more source

Social media influencers and consumer engagement: A review and future research agenda

International Journal of Consumer Studies, 2023
Kaushal Kishore
exaly  

Consumer resource integration and service innovation in social commerce: the role of social media influencers

Journal of the Academy of Marketing Science, 2022
Jinghua Xiao, Satish Nambisan, Kang Xie
exaly  

Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

Sustainability, 2023
Dr. Muhammad Bilawal Khaskheli
exaly