Results 241 to 250 of about 27,950,601 (288)

Does source matter? Examining the effects of health experts, friends, and social media influencers on young adult perceptions of Instagram e-cigarette education messages. [PDF]

Drug Alcohol Depend
Lee DN, Liu J, Stevens H, Oduguwa K, Stevens EM.   +4 more
europepmc   +1 more source

Black social media influencers engage higher percentages of Black gay and bisexual men in online outreach for HIV prevention research relative to paid ads. [PDF]

Digit Health
Fahey OB, Carr DJ, Ocean EM, Nittas V, Kane CP, Monti PM, Wray TB.   +6 more
europepmc   +1 more source

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Identifying influencers on social media

International Journal of Information Management, 2021
Abstract The increased availability of social media big data has created a unique challenge for marketing decision-makers; turning this data into useful information. One of the significant areas of opportunity in digital marketing is influencer marketing, but identifying these influencers from big data sets is a continual challenge.
Julie Anne Lee, Uwana Evers, Timothy Daly   +2 more
exaly   +3 more sources

Influencing Social Media Influencers Through Affiliation

Marketing Science, 2022
This paper studies how firms can strategically manage product reviews by social media influencers.
Amy Pei, Dina Mayzlin
exaly   +3 more sources

When less is more: the impact of macro and micro social media influencers’ disclosure

Journal of Marketing Management, 2020
There are growing discussions of social media influencers and their effectiveness in endorsing products. Further, recent policy regulations are requiring social media influencers to disclose sponsored content when using a form of native advertising. This
Joy Parkinson, Rory Mulcahy, Samantha Kay   +2 more
exaly   +2 more sources