Results 241 to 250 of about 20,822 (255)

How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest

Journal of Interactive Advertising, 2020
Shupei Yuan, Chen Lou
exaly  

Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs

Journal of Retailing and Consumer Services, 2020
Chung-Wha Ki, Heejin Lim
exaly  

Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y

Journal of Travel and Tourism Marketing, 2018
Stephen Pratt
exaly  

Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers

Celebrity Studies, 2017
Susie Khamis, Lawrence Ang
exaly  

Social Media Is Influencing Contraceptive Choice

Journal of Women's Health
Emily J. Pfender, Leah R. Fowler
openaire   +2 more sources

Social-Media-Influencer

Nils S. Borchers, Johannes Beckert
openaire   +1 more source

Social Media Influencers

openaire   +1 more source

“Informers” or “entertainers”: The effect of social media influencers on consumers' green consumption

Journal of Retailing and Consumer Services
Xiaowen Zhao, Zhenzhong Zhu, Haipeng Chen   +2 more
exaly  

INFLUENCE OF SOCIAL-MEDIA

openaire   +1 more source

Influences of social media

openaire   +1 more source