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Journal of Aesthetic Nursing, 2022
The role of social media in promoting a business has never been stronger. However, the same can be said for the potential for damage
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The role of social media in promoting a business has never been stronger. However, the same can be said for the potential for damage
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The Economics of Influencers and Social Media Stardom
SSRN Electronic Journal, 2023This paper provides an overview of the economics of influencers and social media stardom. It presents the state-of-research regarding success factors, revenue and payment models, social media platforms and ecosystems, and welfare effects. It describes the role of social media content providers within the media industries and explores the differences ...
Gänßle, Sophia, Budzinski, Oliver
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Virtual Influencers in Online Social Media
IEEE Communications Magazine, 2022Influencers are people on social media that distinguish themselves by the high number of followers and the ability to influence other users. While influencers are a long-standing phenomenon in social media, virtual influencers have made their appearance on such platforms only recently.
Conti, M, Gathani, J, Tricomi, PP
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Identification of influence in social media communities
International Journal of Web Based Communities, 2014Individual usage of social media is expected to have a growing impact on the corporate reputation of organisations. Influential users of social media can disseminate positive or negative information and opinions about products, services, brands or businesses among members of their online networks in the social media spaces.
Wouter Vollenbroek +3 more
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Social Media Influence on Social Justice
2023 International Conference on Information Management and Technology (ICIMTech), 2023Tanty Oktavia +5 more
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Social Media: Influences and Impacts on Culture
2020Advanced technologies of communication have brought influences and impacts on cultures. There are views that the influences and impacts are brought forward by social media which has been a powerful tool that can affect and form human behaviors as well as culture.
Mui Joo Tang, Eang Teng Chan
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Influence Analysis in Business Social Media. [PDF]
, 2017 In this paper, we describe a novel data model for particular online business social networks such as Tripadvisor and Yelp: we also define a greedy influence maximization algorithm to determine the most influential users on the base of proper influence patterns.
Flora Amato +4 more
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