Results 231 to 240 of about 20,822 (255)

Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism

International Journal of Advertising, 2022
Jung Ah Lee, Sabitha Sudarshan, Laura F Bright   +2 more
exaly  

Consumer resource integration and service innovation in social commerce: the role of social media influencers

Journal of the Academy of Marketing Science, 2022
Satish Nambisan, Jinghua Xiao, Kang Xie   +2 more
exaly  

Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

International Journal of Information Management, 2021
Liz Barnes, Helen Mccormick, Marta Blazquez Cano   +2 more
exaly  

The influence of social media

2020
Jonathan Matusitz, Elena Berisha
openaire   +1 more source

“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers

Journal of Research in Interactive Marketing, 2022
Thi Cam Tu Dinh, Yoonjae Lee
exaly  

Social media influencers and consumer engagement: A review and future research agenda

International Journal of Consumer Studies, 2023
Kaushal Kishore
exaly  

Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

Sustainability, 2023
, Muhammad Bilawal Khaskheli, Khaskheli Muhammad Bilawal   +2 more
exaly  

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

International Journal of Advertising, 2020
Yan Shan, Kuan-Ju Chen, Jhih-Syuan Lin   +2 more
exaly  

Political Influencers on Social Media: An Introduction

Social Media and Society, 2023
Martin J Riedl, Josephine Lukito, Samuel C Woolley   +2 more
exaly  

Understanding the relationships between social media influencers and their followers: the moderating role of closeness

Journal of Product and Brand Management, 2020
Brian J Taillon, Christine M Kowalczyk
exaly