Results 211 to 220 of about 20,822 (255)

Optoelectronic Synaptic Devices Using Molecular Telluride Phase‐Change Inks for Three‐Factor Learning

Advanced Functional Materials, EarlyView.
Optoelectronic synaptic devices based on solution‐processed molecular telluride GST‐225 phase‐change inks are demonstrated for three‐factor learning. A global optical signal broadcast through a silicon waveguide induces non‐volatile conductance updates exclusively in locally electrically flagged memristors.
Kevin Portner, Dhananjeya Kumaar, Giacomo Torti, Killian Keller, Till Zellweger, Florian M. Schenk, Christoph Weilenmann, Daniel Chelladurai, Vara Prasad Jonnalagadda, Ghazi Sarwat Syed, Vanessa Wood, Jürg Leuthold, Alexandros Emboras, Maksym Yarema, Mathieu Luisier   +14 more
wiley   +1 more source

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Identifying influencers on social media

International Journal of Information Management, 2021
Abstract The increased availability of social media big data has created a unique challenge for marketing decision-makers; turning this data into useful information. One of the significant areas of opportunity in digital marketing is influencer marketing, but identifying these influencers from big data sets is a continual challenge.
Paul Harrigan, Timothy M. Daly, Kristof Coussement, Julie A. Lee, Geoffrey N. Soutar, Uwana Evers   +5 more
openaire   +3 more sources

Influencing Social Media Influencers Through Affiliation

Marketing Science, 2022
This paper studies how firms can strategically manage product reviews by social media influencers.
Amy Pei, Dina Mayzlin
openaire   +3 more sources

Social Media Engagement for Global Influencers [PDF]

SSRN Electronic Journal, 2021
Consumers use social media to create content, generate online word-of-mouth, and communicate with brands and other consumers. Consumers engage with influencers who deliver content that is timely, entertaining, and interesting to them. Many influencers have a truly global following across the world.
Bentley, Kara, Chu, Charlene, Nistor, Cristina, Pehlivan, Ekin, Yalcin, Taylan   +4 more
openaire   +4 more sources

The Influence of Social Media on Organizational Socialization

2015 48th Hawaii International Conference on System Sciences, 2015
The purpose of this study is to investigate how an internal social media tool impacts new hire socialization. Using an interpretive case study of a financial services company, this study finds that social media use helped the new hires experience social acceptance, role clarity, self-efficacy, and knowledge of organizational culture.
Ester Gonzalez 0001, Dorothy E. Leidner, Hope Koch   +2 more
openaire   +1 more source

Social Media Influencers

2023
In the realm of marketing, the rise of influencer marketing and its integration with social media platforms have brought about a significant change in communication strategies. This convergence has led to a transformative shift in the marketing field. This study aims to investigate the diverse roles of social media influencers in promoting Halal brands.
Yossie Rossanty, Yolanda Masnita, Sri Vandayuli Riorini, Muhammad Dharma Tuah Putra Nasution   +3 more
openaire   +1 more source