Results 1 to 10 of about 1,871,073 (363)
Marketing (Beograd. 1991), 2017 Since they represent the cradle of social networks, the authors used the most recent research conducted mainly in the USA. The basic goals of this paper comprise: an overview of global trends relating to the media type-based advertising investments ...
Krstić Ana, Đurđević Biljana
doaj +7 more sources
Maketingu Janaru, 2023 This paper systematizes research findings related to social media marketing activities and marketing changed by social media (collectively defined as social media marketing) in a systematic review and identifies areas for future research.
Hisashi Mari
doaj +8 more sources
The Business & Management CollectionThe chapter on “Social Media Marketing” provides a comprehensive overview and strategic insights into leveraging social media platforms for effective marketing. It begins by introducing major platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Pinterest, highlighting their unique characteristics, user demographics, and functionalities.
Bikramjit Rishi, Subir Bandyopadhyay
semanticscholar +10 more sources
, 2013 The paper at hand deals with the structures and forms that social media marketing takes on within the video-community „YouTube“, whereby the production and reception of (video)content and (meta)data, i.e. samples of general user activity, are being analyzed.
Gerasimchuk, E. +2 more
core +7 more sources
Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era. [PDF]
Front Psychol, 2021 The aim of this study is to explore social media marketing activities (SMMAs) and their impact on consumer intentions (continuance, participate, and purchase). This study also analyzes the mediating roles of social identification and satisfaction.
Jamil K +5 more
europepmc +2 more sources
, 2014 Η καθημερινή χρήση των Social Media, τόσο από ηλεκτρονικούς υπολογιστές όσο κι από τα κινητά τηλέφωνα, τα έχει καθιερώσει πια ως μία δεύτερη παράλληλη ζωή για τον κάθε χρήστη ξεχωριστά. Η παρούσα εργασία ασχολείται με τη μελέτη της επιστήμης του Social Media Marketing και την εξέταση των κυριότερων ζητημάτων καθώς και της επιρροής που έχει στους ...
Benjamin Wille-Baumkauff +2 more
core +6 more sources
The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review. [PDF]
Int J Environ Res Public Health, 2022 Social media have progressed drastically in building successful consumer engagement both in brand building and sustainable consumption. This paper is a review of the articles concerning the influence of social media marketing on consumer engagement in ...
Bryła P +2 more
europepmc +2 more sources
The Effect of Social Media Marketing TikTok and Product Quality Towards Purchase Intention
Journal of Consumer Sciences, 2023 Social media has changed how companies and brands communicate with customers. To compete companies run social media marketing to obtain a competitive advantage.
Tiara Meliawati +2 more
doaj +2 more sources
The influence of digital marketing and social media marketing on consumer buying behavior
Journal of Modern ScienceDigital marketing and social media marketing play an essential role in shaping consumer buying behaviour. The spread of technology has created new opportunities for consumer-business interactions across various digital platforms such as social media ...
Barbara Olga Antczak
doaj +2 more sources
Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach. [PDF]
PLoS One, 2022 Social media has changed the marketing phenomenon, as firms use social media to inform, impress, and retain the existing consumers. Social media marketing empowers business firms to generate perceived brand equity activities and build the notion among ...
Yang Q +4 more
europepmc +2 more sources