Results 1 to 10 of about 52,613 (232)
Maketingu Janaru, 2023 This paper systematizes research findings related to social media marketing activities and marketing changed by social media (collectively defined as social media marketing) in a systematic review and identifies areas for future research.
Hisashi Mari
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Marketing (Beograd. 1991), 2017 Since they represent the cradle of social networks, the authors used the most recent research conducted mainly in the USA. The basic goals of this paper comprise: an overview of global trends relating to the media type-based advertising investments ...
Krstić Ana, Đurđević Biljana
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Beyond the basics: Exploring the impact of social media marketing enablers on business success [PDF]
HeliyonIn today's fast-paced world, social media marketing is crucial for businesses. However, many Saudi Arabian organizations need more skills and resources to use this strategy effectively. This article outlines organizations' top issues when adopting social
Prakash Singh
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The Impact of Social Media Activities on Brand Equity
Information, 2021 This study aims to investigate the impact of Social Media Activities on brand equity (brand awareness and brand image). A cross-sectional quantitative study has been conducted using a validated questionnaire distributed to a convenience sample of 362 ...
Ra’ed Masa’deh +5 more
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Cogent Social Sciences, 2023 This study explores FinTech adoption in Jordan during and post-COVID-19 pandemic by integrating and extending the TAM and UTAUT theories to predict behavioral intention to use FinTech.
Ibrahim S. Almashhadani +4 more
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, 2021 Social Media is rapidly emerging nowadays as the next big frontier for customer interaction .In this modern lifestyle there are millions of customer interactions taking place in our day-day life on social media sites. Such as Twitter, Youtube, Instagram etc,.., ,and more number of customers support online communities .Some of the core pillars of social
Ms.Kirthana.D, Ms.Nisha.P
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The Halodoc’s Social Media Data Analysis Amidst Covid-19 Pandemic: An Evidence from Indonesia
Jurnal Sosial Humaniora, 2023 This study aims to analyze Halodoc telehealth services reputation through its social media during Covid-19 pandemic critical time of 2020-2021 by using big data analysis.
Hilarius Bambang Winarko +2 more
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Social Media and Social Media Marketing
, 2023 Social media and social media marketing are sometimes used interchangeably, but two indeed are different. The purpose of this research paper is to revisit the literature on both concepts and correlates them in technical terminologies. We have studied the literature available on Social media first and identified the basic functionalities of it. Then the
Jugal, Akash +3 more
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The Knowledge, Attitude, and Practice of the Adoption of Green Fashion Innovation
Journal of Open Innovation: Technology, Market and Complexity, 2020 Environmental pollution from garment manufacturing is a major concern due to its widely-felt impact on climate change. Consequently, the researchers set about assessing KAP (Knowledge, Attitude and Practice) and its relationship with, and impact on ...
Alaeddin Ahmad +4 more
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The Impact of Social Media on Individual's Attitudes and Perceptions in Davao City, Philippines
Journal of Economics Education and Entrepreneurship, 2023 Social media and digital marketing are increasingly being used as a strategic tool for increasing brand awareness and running marketing campaigns. Moving away from the era of traditional or mass media, marketers can track brand competitors and have more ...
Daniel Suarez Grenien, Karl Campos
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