Results 11 to 20 of about 52,613 (232)

Pengaruh Social Media Marketing Instagram Terhadap Repurchase Intention Melalui Experiential Marketing dan Brand Trust

Jurnal Aplikasi Bisnis dan Manajemen, 2023
This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential marketing and brand trust in the Naboks Bogor brand. The method of the reseach used quantitative with 200 respondents.
Muhammad Rizky, Lilik Noor Yuliati, Nur Hasanah   +2 more
doaj   +1 more source

Social Media and Marketing

Maketingu Janaru, 2021
More than a decade has passed since the emergence of major social media services such as Twitter and Facebook, and these services have attracted considerable attention from both practitioners and academics.
Hikaru Yamamoto
doaj   +1 more source

Social Media Marketing Research

IJEBD (International Journal of Entrepreneurship and Business Development), 2023
Purpose: This study aims to determine the development of research on social media marketing articles and find out how VOSviewer visualization is based on keywords and author collaboration on Scopus indexed journal articles.
Rahma Dafitri, Arianis Chan, Ratih Purbasari   +2 more
doaj   +1 more source

Artificial intelligence in marketing to promote renewable energy [PDF]

E3S Web of Conferences
Artificial intelligence (AI) has become an integral part of marketing strategies, providing innovative approaches to promote various products and services.
Al-Ababneh Hassan Ali, Alkhudierat Noor Ahmad, Al-Shaikh Mustafa S., Zawaideh Farah Hanna, Alhosban Amal, Mugableh Mohamed Ibrahim   +5 more
doaj   +1 more source

Multidimensionality of visual social media marketing and its impact on customer purchase intention on the real estate market [PDF]

Innovative Marketing, 2023
The modern real estate industry, including real estate market in Jordan, is highly competitive and challenging. This descriptive study aims to examine the effect of visual social media marketing (VSMM) on customer purchase intentions of Jordanian real ...
Jassim Al-Gasawneh, Khalid N. AlZubi, Mohammad Hasan, Abdul Hafaz Ngah, Alaeddin Mohammad Khalaf Ahmad   +4 more
doaj   +1 more source

Formation of methodological approaches to increasing the efficiency of optical networks [PDF]

E3S Web of Conferences
In modern conditions of organizing the work of IT infrastructure, the issue of increasing the efficiency of the optical network is relevant and in demand.
Al-Ababneh Hassan Ali, Shudaydat Eman Ahmad, Dalbouh Mahmud Agel Abu   +2 more
doaj   +1 more source

INFLUENCE SOCIAL MEDIA MARKETING ACTIVITIES AGAINST BRAND LOYALTY DIRECTLY OR THROUGH CONSUMER SATISFACTION AND BRAND EQUITY ON THE LARGEST E-COMMERCE IN INDONESIA

Jurnal Aplikasi Manajemen, 2022
Social Media Marketing is all strategic formations in sales communication carried out through social media. Social Media Marketing is considered more effective than traditional marketing communications such as print or electronic media, so Social media ...
Mardiana Daya, Yolanda Masnita Siagian, Kurniawati Kurniawati   +2 more
doaj   +1 more source

Investigating Complimentary E-Marketing Strategy for Small- and Medium-Sized Enterprises at Growth Stage in Taiwan

Information, 2021
Globally, 95% of enterprises are small and medium sized enterprises (SMEs). Social media has recently become a powerful marketing tool due to characteristics such as the ability to share digital information and interact with consumers instantly. In SMEs,
Chiu-Ching Lin
doaj   +1 more source

Social media marketing, functional branding strategy and intentional branding [PDF]

Problems and Perspectives in Management, 2018
It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and ...
Mohammad Fahmi Al-Zyoud
doaj   +1 more source

IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION

Jurnal Aplikasi Manajemen, 2022
The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products.
Kania Oktaviana Winarno, Indrawati Indrawati   +1 more
doaj   +1 more source