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Encyclopedia of the UN Sustainable Development Goals, 2015 This chapter provides an insight of contemporary developments in social media marketing with special reference to the emergence of online technology and its influence upon various marketing operations. The information flow through the introduction of the concept of social Media involving the synthesis of sociology and technology and creating an ...
Vipin K. Nadda +2 more
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Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator
SAGE Open, 2022 In light of the growing role of social media marketing in the success of businesses and its low adoption rate among small and medium enterprises (SMEs), this study aims to identify determinants of SMEs’ social media marketing adoption by considering the ...
Ghazanfar Ali Abbasi +4 more
doaj +2 more sources
Knowledge and Use of Social Media for Marketing among Poultry Farmers in Enugu State
Torkwase Journal of Agricultural ResearchObjective: This study examines the knowledge and use of social media for marketing among poultry farmers in Enugu State. Methodology: This study employed a descriptive survey design and examined 385 poultry farmers in Enugu State.
Victoria Nmesoma Ogumba
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Beyond the basics: Exploring the impact of social media marketing enablers on business success [PDF]
HeliyonIn today's fast-paced world, social media marketing is crucial for businesses. However, many Saudi Arabian organizations need more skills and resources to use this strategy effectively. This article outlines organizations' top issues when adopting social
Prakash Singh
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The Impact of Social Media on Individual's Attitudes and Perceptions in Davao City, Philippines [PDF]
Journal of Economics Education and Entrepreneurship, 2023 Social media and digital marketing are increasingly being used as a strategic tool for increasing brand awareness and running marketing campaigns. Moving away from the era of traditional or mass media, marketers can track brand competitors and have more ...
Daniel Suarez Grenien, Karl Campos
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The Impact of Social Media Activities on Brand Equity
Information, 2021 This study aims to investigate the impact of Social Media Activities on brand equity (brand awareness and brand image). A cross-sectional quantitative study has been conducted using a validated questionnaire distributed to a convenience sample of 362 ...
Ra’ed Masa’deh +5 more
doaj +1 more source
Cogent Social Sciences, 2023 This study explores FinTech adoption in Jordan during and post-COVID-19 pandemic by integrating and extending the TAM and UTAUT theories to predict behavioral intention to use FinTech.
Ibrahim S. Almashhadani +4 more
doaj +1 more source
, 2021 Social Media is rapidly emerging nowadays as the next big frontier for customer interaction .In this modern lifestyle there are millions of customer interactions taking place in our day-day life on social media sites. Such as Twitter, Youtube, Instagram etc,.., ,and more number of customers support online communities .Some of the core pillars of social
Ms.Kirthana.D, Ms.Nisha.P
+4 more sources
The Halodoc’s Social Media Data Analysis Amidst Covid-19 Pandemic: An Evidence from Indonesia
Jurnal Sosial Humaniora, 2023 This study aims to analyze Halodoc telehealth services reputation through its social media during Covid-19 pandemic critical time of 2020-2021 by using big data analysis.
Hilarius Bambang Winarko +2 more
doaj +1 more source
Social Media and Social Media Marketing
, 2023 Social media and social media marketing are sometimes used interchangeably, but two indeed are different. The purpose of this research paper is to revisit the literature on both concepts and correlates them in technical terminologies. We have studied the literature available on Social media first and identified the basic functionalities of it. Then the
Jugal, Akash +3 more
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