Results 11 to 20 of about 464,233 (251)
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]
, 2014 Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
core +2 more sources
Investigating the Role of Fan- Team Identification in the Sponsorship Consequences in Professional Football League of Iran [PDF]
Research in Sport Management and Marketing, 2022 Purpose: The aim of the current study was to provide a modelincludingthe effect of fan-team identification on the sponsorship consequences in professional football league of Iran.Method: The research was a descriptive–survey and a field study.
Akbar Jaberi, Zahra Barkhordar
doaj +1 more source
Access to cigarettes by young New Zealand smokers: little change from 2000 to 2008
Australian and New Zealand Journal of Public Health, 2012 Objective: To examine trends in young New Zealanders’ access to cigarettes from 2002 to 2008. Methods: Self‐reports of young smokers’ commercial sources of cigarettes, requests for proof of age and being refused a sale, and the amount spent on cigarettes,
Louise Marsh +4 more
doaj +1 more source
Methodist DeBakey Cardiovascular Journal, 2022 Launching an academic career in cardiology can be challenging. Mentorship has long been considered a core component in the academic career advancement of trainees across different disciplines and career stages, including cardiovascular disease.
Nino Isakadze +4 more
doaj +1 more source
Australian and New Zealand Journal of Public Health, 2012 Objective: To describe survey findings which measure broader gambling harms and provide benchmark data to evaluate an awareness and education program to minimise harm; part of NZ's public health approach to problem gambling.
Sue E. Walker +2 more
doaj +1 more source
Event sponsorship in China [PDF]
, 2002 Event marketing is currently at the infant stage in China, but holds a great potential in future. This is concluded from an Internet-based survey. The respondents believe that event marketing provides international companies with a viable alternative to ...
Fan, Y, Pfitzenmaier, N
core +1 more source
Event sponsorship by alcoholic and non-alcoholic drinks businesses in India [PDF]
, 2012 Purpose – This paper aims to examine event sponsorship decision making by the Indian drinks industry, comparing the non-alcoholic and alcoholic drinks sectors.
Bahl, A. +3 more
core +2 more sources
Active: journal of physical education, sport, health and recreation, 2020 The purpose of the present study was to investigate the impact of social media and the presence of fans at a sporting event to attract private sector sponsors.
Mohammad Saeid Kiani +2 more
doaj +1 more source
Private Sponsorship of Rural Development Broadcasts on Radio in Southwest Nigeria
Journal of Agricultural Extension, 2014 The study explored the private sponsorship prospects of rural development broadcasts (RDBs) on radio in Southwest Nigeria. Forty private sponsors of programmes were randomly selected for the study.
I O Badiru, A E Adekoya
doaj +4 more sources
Sponsorship of oncology clinical trials in the United States according to age of eligibility
Cancer Medicine, 2020 Background The sponsorship mix of trials relevant to young people with cancer has not been reported. Understanding this sponsorship mix may have implications for policies and regulations related to pediatric cancer drug development.
Dylan V. Neel +4 more
doaj +1 more source