Results 31 to 40 of about 464,233 (251)
Molecular Oncology, EarlyView.Plasma‐based detection of actionable mutations is a promising approach in lung cancer management. Analysis of ctDNA with a multigene NGS panel identified TP53, KRAS, and EGFR as the most frequently altered, with TP53 and KRAS in treatment‐naïve patients and TP53 and EGFR in previously treated patients.
Giovanna Maria Stanfoca Casagrande +11 more
wiley +1 more source
Patterns of sports sponsorship by gambling, alcohol and food companies: an Internet survey
BMC Public Health, 2006 Background Sports sponsorship is a significant marketing tool. As such, it can promote products that pose risks to health (eg, high fat and high sugar foods) or it can promote health-supporting products (eg, sporting equipment and services).
Signal Louise +3 more
doaj +1 more source
The Role of Culture in Sports Sponsorship: an Update [PDF]
, 2018 Nowadays Sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing.
Addesa, FA +12 more
core +3 more sources
Survivin and Aurora Kinase A control cell fate decisions during mitosis
Molecular Oncology, EarlyView.Aurora A interacts with survivin during mitosis and regulates its centromeric role. Loss of Aurora A activity mislocalises survivin, the CPC and BubR1, leading to disruption of the spindle checkpoint and triggering premature mitotic exit, which we refer to as ‘mitotic slippage’.
Hana Abdelkabir +2 more
wiley +1 more source
LEGAL, ACCOUNTING AND FISCAL ASPECTS CONCERNING SPONSORSHIP AND PATRONAGE [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2018 In this paper I presented the result of the specialised doctrine study, but also that of the study of the legislation that regulates sponsorship and patronage. The object of sponsorship and patronage is to freely grant financial means or material goods.
BENGESCU MARCELA
doaj
Determining the brand-building success of sponsorship [PDF]
, 2009 Sports sponsorship has developed exponentially both as a commercial and academic discipline over the course of the past 20 years, with 2006 worldwide expenditure totalling $37.9 billion (IEG, 2008). In line with the growing practice of sponsorship across
Donlan, Leah
core
Next‐generation proteomics improves lung cancer risk prediction
Molecular Oncology, EarlyView.This is one of very few studies that used prediagnostic blood samples from participants of two large population‐based cohorts. We identified, evaluated, and validated an innovative protein marker model that outperformed an established risk prediction model and criteria employed by low‐dose computed tomography in lung cancer screening trials.
Megha Bhardwaj +4 more
wiley +1 more source
Basic Elements of Sponsorship Contract in Sport
Zbornik Radova Pravnog Fakulteta u Splitu, 2018 Sponsorship represents very important source of finances for many sports organizations. The aim of the article is to analyze structural elements of sponsorship contract and to propose a proper definition of a sponsorship contract, while leaning on the ...
Tone Jagodic, Zlatko Mateša
doaj +1 more source
Sports Sponsorship As A Tool For Customer Engagement [PDF]
, 2010 This paper reports the findings from a series of semi-structured interviews with Sponsorship Managers in major UK-based sports sponsors. The key theme explored is the use of sponsorship leverage strategies as a means of deepening engagement with both ...
Donlan, Leah
core
FEBS Open Bio, EarlyView.Chemotherapies such as doxorubicin can have toxic effects on healthy cardiovascular/heart tissue. Following up on a doxorubicin toxicity study in mice without tumors where nitrate water was cardioprotective (lessened toxicity), this study with tumor‐bearing mice undergoing doxorubicin treatment showed no negative effect of nitrate and nitrite on drug ...
Rama D. Yammani +7 more
wiley +1 more source