Results 271 to 280 of about 324,954 (303)

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing, 2020
Ashlee Humphreys, Stephan Ludwig, Wendy W Moe   +2 more
exaly  

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Sport markets

Aaron C.T. Smith, Constantino Stavros, James Skinner, Andrea N. Geurin, Lauren M. Burch   +4 more
openaire   +1 more source

Sports Marketing

2014
Matthew D. Shank, Mark R. Lyberger
openaire   +1 more source

Digital Sport Marketing

2021
Vanessa Ratten, Ashleigh-Jane Thompson
openaire   +1 more source

Sport marketing

2012
openaire   +2 more sources

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Journal of Marketing, 2006
Robert W Palmatier, Dhruv Grewal
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly  

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly  

Contemporary Sports Marketing

Journal of Promotion Management, 2001
Linda Jane Coleman, Mayuresh Kelkar, David A. Goodof   +2 more
openaire   +1 more source