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Pamukkale Spor Bilimleri Dergisi, 2010 Marketing which is entered to almost our whole life, now more than goods and services, became an important concept of ideas, persons, institutions, events, and facilities. As a main activities of business co.
Ridvan Ekmekci, Y. Aytul Dgli Ekmekci
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Objects of marketing in student sports [PDF]
Физическое воспитание и студенческий спорт, 2023 The article analyzes the main objects of marketing in Russian student sports, examines the opportunities for marketing in university sports– international sporting events and sports organizations that create and earn from their marketing products ...
Gorelikov, Valery A.
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Investigating the Impact of Social Media on Development of Marketing of Sports Products in Iran [PDF]
Cyberspace Studies, 2023 The primary objective of this research was to investigate the impact of new social media on the marketing of sports products in Iran. The research utilized a qualitative and applied methodology, focusing on experts in sports marketing and sports ...
Mohammad Saeid Kiani +2 more
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Specificity of application of marketing in sports [PDF]
Baština, 2023 Marketing in sports is an area that, in addition to promotion as the most transparent set of activities in this area, also includes research, segmentation, positioning, then decisions about the product, price, distribution, employees, etc.
Ratković Milijanka C., Dašić Dejan R.
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Analysis of an application degree of marketing in organization and management activity of youth sports schools [PDF]
Pedagogics, Psychology, Medical-Biological Problems of Physical Training and Sports, 2013 Disclosed aspects of the marketing approach in the activities of youth sports schools. The degree of use of marketing in the organization and management of youth sports schools. Identified constraints and the possible consequences of the use of marketing
N.V. Sereda
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Research on Advertising Marketing in E-sports Competition in China [PDF]
E3S Web of Conferences, 2021 With the rapid development of the exhibition industry and the economy, e-sports is undoubtedly one of the most popular exhibition projects nowadays. The rise of E-sports has also led to the development of E-sports advertising marketing.
Guo Xi
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Japan Marketing Journal, 2022 The purpose of this special issue is two-fold. The first objective is to show the latest progress in sport marketing research, which has been attracting attention and growing in recent years, and to indicate future research directions. The second objective is to provide an opportunity for researchers and practitioners in brand management to learn about
Russell Hoye +3 more
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Community marketing in the sports industry (on the example of running)
Неофилология, 2023 Nowadays, sport is an independent industry that has its own principles of functioning, characterized by the specifics of the stages of development, therefore, the isolation of sports marketing as a set of measures to promote individual sports, sports ...
A. V. Prokhorov, S. A. Popov
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The role of sports marketing in attracting audiences towards less popular sports [PDF]
Journal of Humanities and Applied Social Sciences, 2020 Purpose – The purpose of this study is to examine how sports marketing can attract audiences towards less popular sports. Design/methodology/approach – A total of 22 interviews were conducted first to explore the opinions of sports professionals about ...
Dalia Sedky, Wael Kortam, Ehab AbouAish
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Sports Marketing and Conceptual Evolution: A Bibliometric Analysis
SAGE Open, 2023 Sports marketing is a branch of marketing that focuses on promoting sporting events and teams and advertising other products and services concerning sports.
Suraj Kushe Shekhar, Mohd Asif Shah
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