Factors Influencing the Participation in Customers’ Loyalty Programmes: The Case of Croatia
Entrepreneurial Business and Economics Review, 2018 Objective: The purpose of this research is to explore selected components of loyalty programmes in Croatia, so that retailers can conceptualise an optimal and effective loyalty programme for their customers.
Ivan Kovač +2 more
doaj +1 more source
The Influential Factors of Health Care Customer Loyalty: Evidence from Serbia
Management, 2020 Research question: This study aims to investigate the determinants of customer loyalty in a European emerging economy’s health care setting. Motivation: In spite of a rising research interest in the determinants of patients’ loyalty over previous years ...
Tamara Rajić +2 more
doaj +1 more source
How effective is 'relationship marketing' in gaining customer loyalty to securities brokerages? [PDF]
Relationship marketing (RM) is widely acknowledged as a useful tool in gaining customer loyalty in various sectors. However, to date, there had been no research on how RM impacts customer loyalty in the securities brokerage firm industry in The Stock ...
Wangpaichitr, Kanate
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Perspectives of Small Retailers in the Organic Market: Customer Satisfaction and Customer Enthusiasm [PDF]
, 2006 . In this paper we discuss the impact of customer satisfaction and enthusiasm on the performance of small retailers in the organic food market. The analysis of customer satisfaction and shop data confirm essential economic effects.
Bolten, Jan +2 more
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Peranan Complaint Handling Dan Service Recovery Oleh Customer Service (Cs) Dalam Rangka Meningkatkan Kepuasan Dan Loyalitas Nasabah Pada PT Bank Cimb Niaga (Persero) Tbk [PDF]
, 2012 Customer service (CS), as frontliners officers who deal directly with customers, have a great influence in improving customer satisfaction and loyalty.
Pandia, F. (Frianto) +1 more
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An application in the hotel sector [PDF]
, 2017 This article deals with the study of Corporate Responsibility (CR) under the European Customer Satisfaction Index (ECSI). The methodology of this empirical study, conducted among 629 customers staying at hotels in the city of Seville, is based on ...
Cossío Silva, Francisco José +2 more
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Shaping a Corporate Identity From Below; the Role of the BAT Bulletin. [PDF]
, 2008 Existing studies that have explored the use of company journals as a mode of corporate communication during the early 20th century have invariably adopted an instrumentalist view of these publications.
Alford B.W.E. +16 more
core +2 more sources
Towards a New Model of Leadership for the NHS [PDF]
, 2013 This paper was commissioned by the NHS Leadership Academy as a contribution to thinking about the future development of leadership in and around the NHS. It was prepared in collaboration with the Hay Group.
Holti, Richard, Storey, John
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Key sources when formulating competitive advantages for hotel chains [PDF]
, 2018 Th is paper's purpose was to identify the key sources when formulating competitive advantages of hotel chains. Th e research assessed the fi nancial activities performance included in annual hospitality industry reports and on their ...
Britchenko, Igor +4 more
core +3 more sources
Attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China: Evidence from a qualitative study [PDF]
, 2010 This study seeks to explore attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China. Based on four focus group discussions with 31 participants, the study identifies 34 attributes that affect the ...
Ajzen +36 more
core +1 more source