Results 11 to 20 of about 1,037,423 (298)
Pengaruh Store Atmosphere dan Store Image terhadap Keputusan Pembelian Konsumen pada Toko Buku Gramedia Pondok Indah [PDF]
Binus Business Review, 2011 This research is to identify the influence of store atmosphere (X1) and store image (X2) towards consumers purchase decision (Y) in Gramedia bookstore Pondok Indah. The method used in this research is descriptive method, with multiple regression analysis
Vitta Maretha, Engkos Achmad Kuncoro
doaj +2 more sources
Review of Management and Entrepreneurship, 2023 This study investigates the relationship between service quality, store atmosphere and brand image towards customer loyalty by considering customer satisfaction as a mediator.
Nabilla Putri Afyani +3 more
doaj +1 more source
Jurnal Performa, 2022 The purpose of this research is to analyze the effect of word of mouth, trust and store atmosphere on purchase decision at Fashion One Lombok. The research respondents are 103 consumers of Fashion One, Lombok, NTB who are taken by purposive sampling ...
Kevin Sanjaya +2 more
doaj +1 more source
Measuring store atmosphere: literature review
Cette note de recherche est un “instrument” qui permet à des chercheurs ou à des praticiens du marketing de se familiariser facilement et rapidement avec le concept de “store atmosphere”. Cet instrument peut être utile (1) pour comprendre les différentes représentations conceptuelles associées à l’atmosphère d’un point de vente et (2) choisir une ...
Maubisson, Laurent
core +4 more sources
MANAGEMENT OF CUSTOMER JOURNEY AND STORE ATMOSPHERE FOR MSMES IN TANGERANG CITY IN BUILDING CUSTOMER SATISFACTION IN THE NEW NORMAL ERA [PDF]
, 2022 Customers, by experience, they know more about purchasing than salespeople and they perceive themselves to have more control over the sales encounter.
Wardhani, Diah +2 more
core
Revenue, 2022 Perilaku belanja penduduk Indonesia saat ini mulai beralih dari pasar tradisional ke pasar modern. Perpindahan ini juga disebabkan oleh kenaikan perekonomian indonesia dan meningkatnya pendapatan masyarakat. Salah satu prilaku konsumen di indonesia yaitu
Anita Tri Lestari +1 more
doaj +1 more source
Store Atmosphere, Store Location, E-Reviews, dan Consumer Purchase Intention [PDF]
, 2023 The purpose of this study was to determine the effect of store atmosphere, store location, and e-review on consumer purchase intention. The type of research used is quantitative research.
Rifqi, Muhammad +2 more
core +2 more sources
Pengaruh Store Layout, Interior Display dan Human terhadap Shopping Orientation
Journal of Management and Business Review, 2021 Shopping orientation is defined as a form of interest attached to the individual and then provides motivation in making a purchase of a product. Shopping orientation has an attachment to social relationships because it involves how consumers reflect ...
Ainil Mardiah +2 more
doaj +1 more source
Efek Mediasi Kepuasan Pelanggan atas Pengaruh Kualitas Produk dan Store Atmosphere terhadap Loyalitas Pelanggan [PDF]
Jurnal Manajemen Dan Kewirausahaan, 2019 The purposes of this study are : 1) to determine the direct effect of product quality and store atmosphere on customer loyalty, 2) to determine the indirect effect of product quality and store atmosphere on customer loyalty through customer satisfaction
Tjandra Gunawan +2 more
doaj +1 more source
Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping
Administrative Sciences, 2021 Much of the literature on the attractiveness and pleasantness of retail stores has focused on the critical influence of store atmosphere or ambient attributes, which influence customer satisfaction and store choice.
Cristina Calvo-Porral +1 more
doaj +1 more source