Results 11 to 20 of about 625 (209)
Review of Management and Entrepreneurship, 2023 This study investigates the relationship between service quality, store atmosphere and brand image towards customer loyalty by considering customer satisfaction as a mediator.
Nabilla Putri Afyani +3 more
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AI in the Luxury In-Store Atmospherics
Symphonya. Emerging Issues in Management, 2023 Although the application of new-age technologies accelerated the orientation towards the online retailing journey in the pandemic context, the role of the physical store is still central in luxury shopping. The literature highlighted the growing impact of new-age technologies and Artificial Intelligence on consumer shopping experiences and retailing ...
Serena Rovai +2 more
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Jurnal Performa, 2022 The purpose of this research is to analyze the effect of word of mouth, trust and store atmosphere on purchase decision at Fashion One Lombok. The research respondents are 103 consumers of Fashion One, Lombok, NTB who are taken by purposive sampling ...
Kevin Sanjaya +2 more
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Binus Business Review, 2011 This research is to identify the influence of store atmosphere (X1) and store image (X2) towards consumers purchase decision (Y) in Gramedia bookstore Pondok Indah. The method used in this research is descriptive method, with multiple regression analysis
Vitta Maretha, Engkos Achmad Kuncoro
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Revenue, 2022 Perilaku belanja penduduk Indonesia saat ini mulai beralih dari pasar tradisional ke pasar modern. Perpindahan ini juga disebabkan oleh kenaikan perekonomian indonesia dan meningkatnya pendapatan masyarakat. Salah satu prilaku konsumen di indonesia yaitu
Anita Tri Lestari +1 more
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Pengaruh Store Layout, Interior Display dan Human terhadap Shopping Orientation
Journal of Management and Business Review, 2021 Shopping orientation is defined as a form of interest attached to the individual and then provides motivation in making a purchase of a product. Shopping orientation has an attachment to social relationships because it involves how consumers reflect ...
Ainil Mardiah +2 more
doaj +1 more source
International flagship stores: an exploration of store atmospherics and their influence on purchase behaviour [PDF]
International Journal of Business and Globalisation, 2019 Flagship stores are luxury retailers’ most prestigious market entry method and serve as impressive representations of their brand image. However, there is a lack of extant research investigating how the holistic experience created in luxury flagship stores has an effect on consumers’ purchase behaviour.
Blazquez, Marta +2 more
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EFFECT OF THE STORE ATMOSPHERE ON COMPULSIVE BUYING BEHAVIOR
Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2022 Compulsive buying is a behavioral disorder that drives consumers to buy more than they need unintentionally. Negative feelings such as depression, sorrow, denial, lack of self-esteem, Etc., are stated as the reasons for this behavior. This research aims to exert the triggering effect of store atmosphere on compulsive buying behavior.
Alişan BALTACI, Zeliha ESER
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Pengaruh Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store
Jurnal Manajemen Teori dan Terapan, 2016 This study aims to know and analyze the influence of layout design and atmosphere on purchase intention trough emotional arousal and attitude toward the website. This research using SPSS 1.6 and Lisrel 8.7 software.
Sany Surya +2 more
doaj +1 more source
Efek Mediasi Kepuasan Pelanggan atas Pengaruh Kualitas Produk dan Store Atmosphere terhadap Loyalitas Pelanggan [PDF]
Jurnal Manajemen Dan Kewirausahaan, 2019 The purposes of this study are : 1) to determine the direct effect of product quality and store atmosphere on customer loyalty, 2) to determine the indirect effect of product quality and store atmosphere on customer loyalty through customer satisfaction
Tjandra Gunawan +2 more
doaj +1 more source