Results 11 to 20 of about 30,948 (306)
Binus Business Review, 2011 This research is to identify the influence of store atmosphere (X1) and store image (X2) towards consumers purchase decision (Y) in Gramedia bookstore Pondok Indah. The method used in this research is descriptive method, with multiple regression analysis
Vitta Maretha, Engkos Achmad Kuncoro
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Review of Management and Entrepreneurship, 2023 This study investigates the relationship between service quality, store atmosphere and brand image towards customer loyalty by considering customer satisfaction as a mediator.
Nabilla Putri Afyani +3 more
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AI in the Luxury In-Store Atmospherics
Symphonya. Emerging Issues in Management, 2023 Although the application of new-age technologies accelerated the orientation towards the online retailing journey in the pandemic context, the role of the physical store is still central in luxury shopping. The literature highlighted the growing impact of new-age technologies and Artificial Intelligence on consumer shopping experiences and retailing ...
Serena Rovai +2 more
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Jurnal Performa, 2022 The purpose of this research is to analyze the effect of word of mouth, trust and store atmosphere on purchase decision at Fashion One Lombok. The research respondents are 103 consumers of Fashion One, Lombok, NTB who are taken by purposive sampling ...
Kevin Sanjaya +2 more
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Revenue, 2022 Perilaku belanja penduduk Indonesia saat ini mulai beralih dari pasar tradisional ke pasar modern. Perpindahan ini juga disebabkan oleh kenaikan perekonomian indonesia dan meningkatnya pendapatan masyarakat. Salah satu prilaku konsumen di indonesia yaitu
Anita Tri Lestari +1 more
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Pengaruh Store Layout, Interior Display dan Human terhadap Shopping Orientation
Journal of Management and Business Review, 2021 Shopping orientation is defined as a form of interest attached to the individual and then provides motivation in making a purchase of a product. Shopping orientation has an attachment to social relationships because it involves how consumers reflect ...
Ainil Mardiah +2 more
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Efek Mediasi Kepuasan Pelanggan atas Pengaruh Kualitas Produk dan Store Atmosphere terhadap Loyalitas Pelanggan [PDF]
Jurnal Manajemen Dan Kewirausahaan, 2019 The purposes of this study are : 1) to determine the direct effect of product quality and store atmosphere on customer loyalty, 2) to determine the indirect effect of product quality and store atmosphere on customer loyalty through customer satisfaction
Tjandra Gunawan +2 more
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Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping
Administrative Sciences, 2021 Much of the literature on the attractiveness and pleasantness of retail stores has focused on the critical influence of store atmosphere or ambient attributes, which influence customer satisfaction and store choice.
Cristina Calvo-Porral +1 more
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Pengaruh Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store
Jurnal Manajemen Teori dan Terapan, 2016 This study aims to know and analyze the influence of layout design and atmosphere on purchase intention trough emotional arousal and attitude toward the website. This research using SPSS 1.6 and Lisrel 8.7 software.
Sany Surya +2 more
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Why do millennials still shop at department stores?
Review of Management, Accounting, and Business Studies, 2023 This study investigated the factors influencing purchasing decisions among millennials in the retail environment, with a focus on recent fashion, sales promotion, and store ambiance.
Badi Atussolihah, Putu Ratna Juwita Sari
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