Results 21 to 30 of about 30,948 (306)

International flagship stores: an exploration of store atmospherics and their influence on purchase behaviour [PDF]

International Journal of Business and Globalisation, 2019
Flagship stores are luxury retailers’ most prestigious market entry method and serve as impressive representations of their brand image. However, there is a lack of extant research investigating how the holistic experience created in luxury flagship stores has an effect on consumers’ purchase behaviour.
Blazquez, Marta, Boardman, Rosy, Xu, Luyu   +2 more
openaire   +1 more source

EFFECT OF THE STORE ATMOSPHERE ON COMPULSIVE BUYING BEHAVIOR

Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2022
Compulsive buying is a behavioral disorder that drives consumers to buy more than they need unintentionally. Negative feelings such as depression, sorrow, denial, lack of self-esteem, Etc., are stated as the reasons for this behavior. This research aims to exert the triggering effect of store atmosphere on compulsive buying behavior.
Alişan BALTACI, Zeliha ESER
openaire   +2 more sources

Examining the role of word of mouth in purchase decision: an insight from fashion store

Business: Theory and Practice, 2022
The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by providing clothes that fit the trend and adapt to the wishes of consumers.
Bayu Wiratama, Angga Pandu Wijaya, Dorojatun Prihandono, Andhi Wijayanto, Usep Suhud   +4 more
doaj   +1 more source

Store Atmosphere, Store Location, E-Reviews, dan Consumer Purchase Intention

, 2023
The purpose of this study was to determine the effect of store atmosphere, store location, and e-review on consumer purchase intention. The type of research used is quantitative research.
Rifqi, Muhammad, Humairoh, Humairoh, Annas, Mohammad   +2 more
core   +1 more source

The impact of “e-atmospherics” on physical stores

Journal of Retailing and Consumer Services, 2014
Marketing literature abounds with discussions of the importance of environmental and atmospheric variables for determining the consumer shopping experience. Through a field a study conducted in a toy brand flagship store, this research studies the effects of using two technologies in a physical toy store (magic mirror with augmented reality ...
Poncin, Ingrid, Ben Mimoun, Mohammed Slim   +1 more
openaire   +2 more sources

Store Atmosphere and Store Location as Determinants of Consumer Buying Interest

Kontigensi : Jurnal Ilmiah Manajemen, 2022
The purpose of this study was to analyze the influence of the store atmosphere and store location on consumer buying interest in the Alfamidi Dukuh Zamrud. This study uses two independent variables, namely the atmosphere of the store and the location of the store with one dependent variable, namely consumer buying interest.
Kurniawati Mulyanti, Mutdi Ismuni, Rustomo Rustomo   +2 more
openaire   +1 more source

Millennia’s impulsive buying behavior: does positive emotion mediate?

Journal of Economics, Business & Accountancy Ventura, 2019
Indonesian buying behavior, especially on generation Y or millennialism, tends to be impulsive, and the rapid development of the retail fashion business allows marketers to learn and formulate the strategy.
Achmad Choirul, Yessy Artanti
doaj   +1 more source

THE INFLUENCE OF STRATEGIC ADVERTISING AND STORE ATMOSPHERE ON CUSTOMER BUYING INTERESTS

Manajemen dan Bisnis, 2014
This study aims to determine: (1) the influence of advertising and store atmosphere partially on consumer buying interest at Giant Supermarket, (2) the effect of the influence of advertising and store atmosphere simultaneously on consumer buying interest
Murwanto Sigit
doaj   +1 more source

PENGARUH DISCOUNT DAN STORE ATMOSPHERE TERHADAP PERILAKU IMPULSE BUYING (Studi Kasus pada Konsumen Lottemart Wholesale Semarang)

Jurnal Administrasi Bisnis, 2017
Retail business in Indonesia is growing so rapidly. That matter, which requires the owners of retail outlets must have marketing strategies to survive in competition fairly tight retail businesses, so the company’s purpose which is increasing profits can
Putri Deacitra Amsani, Sudharto P. Hadi
doaj   +1 more source

PENGARUH STORE ATMOSPHERE, SOCIAL MEDIA PROMOTION, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI HABBIT EATERY COFFEE MALANG

Jurnal Manajemen dan Profesional, 2021
This research aims to find out and explain the effect of store atmosphere, promotion on social media and word of mouth on consumer purchasing decisions at the Habbit Eatery Coffee either partially or simultaneously.
Mariana Puspa Dewi
doaj   +1 more source