Results 21 to 30 of about 625 (209)
Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping
Administrative Sciences, 2021 Much of the literature on the attractiveness and pleasantness of retail stores has focused on the critical influence of store atmosphere or ambient attributes, which influence customer satisfaction and store choice.
Cristina Calvo-Porral +1 more
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Why do millennials still shop at department stores?
Review of Management, Accounting, and Business Studies, 2023 This study investigated the factors influencing purchasing decisions among millennials in the retail environment, with a focus on recent fashion, sales promotion, and store ambiance.
Badi Atussolihah, Putu Ratna Juwita Sari
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Jurisma: Jurnal Riset Bisnis & Manajemen, 2018 Transmart Carrefour Buah Batu Bandung is one of Transmart Carrefour branches which has a modern store atmosphere strategy, the assortment and availability of products with the appropriate price.
Rinrin Karina Rakhmawati +1 more
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Examining the role of word of mouth in purchase decision: an insight from fashion store
Business: Theory and Practice, 2022 The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by providing clothes that fit the trend and adapt to the wishes of consumers.
Bayu Wiratama +4 more
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Store Atmosphere and Store Location as Determinants of Consumer Buying Interest
Kontigensi : Jurnal Ilmiah Manajemen, 2022 The purpose of this study was to analyze the influence of the store atmosphere and store location on consumer buying interest in the Alfamidi Dukuh Zamrud. This study uses two independent variables, namely the atmosphere of the store and the location of the store with one dependent variable, namely consumer buying interest.
Kurniawati Mulyanti +2 more
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THE INFLUENCE OF STORE ATMOSPHERE ON CONSUMER PURCHASING DECISIONS AT THE EIGER STORE
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB), 2022 This study seeks to explore how Store Atmosphere influences consumer purchase decisions on Eiger Store Setia Budi, Medan. This study's population consisted of customers of the Eiger Store Setiabudi Medan. The samples taken were 96 respondents. The data was obtained by distributing the questionnaires. Data analysis was done by Simple linear analysis and
Khairul Iqbal, Onan Marakali Siregar
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Millennia’s impulsive buying behavior: does positive emotion mediate?
Journal of Economics, Business & Accountancy Ventura, 2019 Indonesian buying behavior, especially on generation Y or millennialism, tends to be impulsive, and the rapid development of the retail fashion business allows marketers to learn and formulate the strategy.
Achmad Choirul, Yessy Artanti
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Store Atmospherics: An Abstract [PDF]
, 2019 In a multisensory perspective, there can be little doubting that the multisensory atmospherics in stores and other commercial spaces affect the behavior of consumers in systematic ways (see Spence 2018a; Spence et al. 2014, for reviews). This message has created a revolution in sensory marketing, such that across virtually every product category ...
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The Store Ambience in Beauty Salon Business in Surabaya, Indonesia [PDF]
SHS Web of Conferences, 2020 In big cities, the existence of a beauty salon is very expected among the life of their citizens. The social media, such as Instagram, also trigger the citizen to care for their physical appearances for their selfie pictures for posting their groups.
Evaldo Sunefo Steven, Harjanti Dhyah
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THE INFLUENCE OF STRATEGIC ADVERTISING AND STORE ATMOSPHERE ON CUSTOMER BUYING INTERESTS
Manajemen dan Bisnis, 2014 This study aims to determine: (1) the influence of advertising and store atmosphere partially on consumer buying interest at Giant Supermarket, (2) the effect of the influence of advertising and store atmosphere simultaneously on consumer buying interest
Murwanto Sigit
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