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Store Atmospherics: An Abstract [PDF]
, 2019 In a multisensory perspective, there can be little doubting that the multisensory atmospherics in stores and other commercial spaces affect the behavior of consumers in systematic ways (see Spence 2018a; Spence et al. 2014, for reviews). This message has created a revolution in sensory marketing, such that across virtually every product category ...
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Store Atmospherics: A Multisensory Perspective
Psychology & Marketing, 2014 ABSTRACTStore atmospherics affect consumer behavior. This message has created a revolution in sensory marketing techniques, such that across virtually every product category, retailers and manufacturers seek to influence the consumer's “sensory experience.” The key question is how should a company design its multisensory atmospherics in store to ensure
Spence, C +3 more
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Store Atmosphere and Store Location as Determinants of Consumer Buying Interest
Kontigensi : Jurnal Ilmiah Manajemen, 2022 The purpose of this study was to analyze the influence of the store atmosphere and store location on consumer buying interest in the Alfamidi Dukuh Zamrud. This study uses two independent variables, namely the atmosphere of the store and the location of the store with one dependent variable, namely consumer buying interest.
Kurniawati Mulyanti +2 more
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THE INFLUENCE OF STORE ATMOSPHERE ON CONSUMER PURCHASING DECISIONS AT THE EIGER STORE
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB), 2022 This study seeks to explore how Store Atmosphere influences consumer purchase decisions on Eiger Store Setia Budi, Medan. This study's population consisted of customers of the Eiger Store Setiabudi Medan. The samples taken were 96 respondents. The data was obtained by distributing the questionnaires. Data analysis was done by Simple linear analysis and
Khairul Iqbal, Onan Marakali Siregar
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THE INFLUENCE OF STRATEGIC ADVERTISING AND STORE ATMOSPHERE ON CUSTOMER BUYING INTERESTS
Manajemen dan Bisnis, 2014 This study aims to determine: (1) the influence of advertising and store atmosphere partially on consumer buying interest at Giant Supermarket, (2) the effect of the influence of advertising and store atmosphere simultaneously on consumer buying interest
Murwanto Sigit
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Jurnal Manajemen dan Profesional, 2021 This research aims to find out and explain the effect of store atmosphere, promotion on social media and word of mouth on consumer purchasing decisions at the Habbit Eatery Coffee either partially or simultaneously.
Mariana Puspa Dewi
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The Store Ambience in Beauty Salon Business in Surabaya, Indonesia [PDF]
SHS Web of Conferences, 2020 In big cities, the existence of a beauty salon is very expected among the life of their citizens. The social media, such as Instagram, also trigger the citizen to care for their physical appearances for their selfie pictures for posting their groups.
Evaldo Sunefo Steven, Harjanti Dhyah
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Jurnal Administrasi Bisnis, 2017 Retail business in Indonesia is growing so rapidly. That matter, which requires the owners of retail outlets must have marketing strategies to survive in competition fairly tight retail businesses, so the company’s purpose which is increasing profits can
Putri Deacitra Amsani, Sudharto P. Hadi
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INDOMARET VS ALFAMART : THE BATTLE FOR STORE ATMOSPHERE SUPREMACY [PDF]
, 2023 Indomaret and Alfamart, two retail giants in Indonesia, compete fiercely for market share. This study focuses on the Competition in the in-store experience, known as "store atmosphere." Store atmosphere is a key factor in the retail business that can ...
Octavini, Nanda Andreas +2 more
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The Role of The Store Atmosphere To Impulsive Purchasing (Study in Matahari Cilandak Town Square)
AFEBI Management and Business Review, 2017 Impulsive purchases is one factor, which are considered by retailers and manufacturers. The purpose of this study was to determine the role of positive emotions in mediating the store atmosphere on impulsive purchases. The population in this study is the
Mamlu Atul Hasanah +2 more
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