Results 141 to 150 of about 956,576 (183)
Effect of plain cigarette packaging on point-of-sale purchasing behavior among young adults who smoke. [PDF]
Health PsycholMartino SC +5 more
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Journal of Retailing and Consumer Services, 2003
Abstract Store's own brands can provide important opportunities for retail differentiation if they are considered by consumers to be uniquely associated with store image. A survey of shoppers measured attitudes toward individual stores’ images and store brand perceptions, as well as general attitudes toward store brands.
Colleen Collins-Dodd, Tara Lindley
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Abstract Store's own brands can provide important opportunities for retail differentiation if they are considered by consumers to be uniquely associated with store image. A survey of shoppers measured attitudes toward individual stores’ images and store brand perceptions, as well as general attitudes toward store brands.
Colleen Collins-Dodd, Tara Lindley
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Store brand and store loyalty: The moderating role of store brand positioning
Marketing Letters, 2010Despite extensive research, the relationship between store brand loyalty and store loyalty remains uncertain. Recent research suggest a nonmonotonic relationship between store brand loyalty and store loyalty: positive up to a certain store brand loyalty level, after which it becomes negative (inverted U).
Mercedes Martos-Partal +1 more
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The development of store brands and the store as a brand in supermarkets in the Netherlands
The International Review of Retail, Distribution and Consumer Research, 2009The price war between supermarkets in the Netherlands, which was launched in October 2003 by Albert Heijn, has strongly influenced the position and development of store brands and store formulas. Based on international research, we can conclude that the store brand is used increasingly frequently as an instrument for store formula positioning. This has
Ton Luijten, Will Reijnders
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Journal of Product & Brand Management, 2007
PurposeTo explore how store brand personality might play a role in consumer perceptions towards store brands and how such personalities might vary when consumers are allowed to experience the product.Design/methodology/approachTwo different store brand products from high selling categories were compared with their leading national brands.
Sri Beldona, Scott Wysong
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PurposeTo explore how store brand personality might play a role in consumer perceptions towards store brands and how such personalities might vary when consumers are allowed to experience the product.Design/methodology/approachTwo different store brand products from high selling categories were compared with their leading national brands.
Sri Beldona, Scott Wysong
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Price competition and store competition: Store brands vs. national brand
European Journal of Operational Research, 2013Abstract This paper studies pricing strategies in a market channel composed of one national brand manufacturer and two retailers who, each, carry their own store brand and a national brand products. The model accounts for product competition between store brands and the national brand products, as well as for store competition between retailers.
Sungchul Choi, Karima Fredj
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Social Behavior and Personality: an international journal, 2023
Retailers are increasingly looking to strengthen the relationship with their customers by building a store's brand equity and brand engagement. One solution is to leverage in-store music to create a captivating store atmosphere. I explored the role of customer attitudes toward in-store music in enhancing a store's brand equity and brand engagement and
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Retailers are increasingly looking to strengthen the relationship with their customers by building a store's brand equity and brand engagement. One solution is to leverage in-store music to create a captivating store atmosphere. I explored the role of customer attitudes toward in-store music in enhancing a store's brand equity and brand engagement and
openaire +1 more source
Meat Science, 2010
This study investigated the differences in the consumers' quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and ...
Banovic, Marija; id_orcid 0000-0003-1452-0165 +3 more
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This study investigated the differences in the consumers' quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and ...
Banovic, Marija; id_orcid 0000-0003-1452-0165 +3 more
openaire +2 more sources