Results 151 to 160 of about 956,576 (183)

Store-Brand Introduction and Multilateral Contracting

Manufacturing & Service Operations Management, 2022
Problem definition: We explore the impacts of store-brand (SB) introduction on multilateral contracting in vertical supply relationships that involve two upstream national-brand manufacturers (NBMs) selling through a common retailer. Two different information structures are scrutinized: simultaneous (secret offers) versus sequential contracting ...
Quan Zheng 0005, Hongseok Jang, Xiajun Amy Pan   +2 more
openaire   +1 more source

Affect transfer from national brands to store brands in multi-brand stores

Journal of Retailing and Consumer Services, 2018
Abstract The competition between national brands (NBs) and store brands (SBs) has evolved from the mere imitation of physical characteristics to what we call affect-based competition. We propose a model of moderated mediation empirically validated on 350 participants in a field study conducted in a multi-brand store. The results show the existence of
Francesco Massara, Daniele Scarpi, Robert D. Melara, Daniele Porcheddu   +3 more
openaire   +3 more sources

Manufacturer encroachment in the presence of the store-brand

Kybernetes, 2023
PurposeThis paper aims to identify the conditions under which encroachment is a viable strategy for a manufacturer to gain competitive advantage and achieve higher profitability in the presence of the store-brand.Design/methodology/approachThis paper proposes game-theoretic models in a two-echelon supply chain consisting of a manufacturer (him) and a ...
Jiaquan Yang, Jinyu Fang, Jiafu Su
openaire   +1 more source

Do We Build Store Loyalty Through Store Brands or Store Brands Through Store Loyalty?

2019
Store Brands (SBs) are increasingly present in Western retail stores. They are used to define the positioning, loyalty and trust strategies. The retail literature has essentially developed models showing the effect of trust in a store and its impact on behavioral loyalty to SBs. In contrast, few studies have conceptualized the effect of SBs loyalty and
Samy Belaid, Azza Temessek Behi, Dorsaf Fehri Belaid, Jérome Lacoeuilhe   +3 more
openaire   +1 more source

Store Brand und Store Brand Management

2018
In diesem Kapitel wird das Konzept der Store Brand hergeleitet und das K-V-A- Rahmenmodell fur die Entwicklung starker Store Brands eingefuhrt. Zudem wird der zugehorige Management-Prozess strukturiert. Bezuge zu den Entwicklungsphasen einer Store Brand werden erortert.
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Revisiting Store Brand Proneness: Identifying Generic, Store-Specific, Category-Specific and Brand-Specific Determinants of Store Brand Proneness

2014
In recent years, research interests on store brand have been steadily increasing (Burt 2000). Researchers explored the impact of different types of variables, such as psychographic characteristics, purchase behavior, personality, and even lifestyle (e.g., Baltas 2003; Jin and Suh 2005; Whelan and Davies 2006).
Zhang, Y., Kang, Jikyeong
openaire   +2 more sources

Consumer perceptions of store brands versus national brands

Journal of Consumer Marketing, 2005
PurposeThe objective of this study is threefold. First, the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second, the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty ...
de Wulf, K., Odekerken-Schröder, G.J., Goedertier, F., van Ossel, G.   +3 more
openaire   +1 more source

Investing in Store Brands

1997
One of the key characteristics of brand-building retailers, compared to retail traders, is an investment mentality: a willingness to make consistent, patient investment in building the brand franchise over the long term. This characteristic is what producers argue is lacking in many retailers.
Andrew Wileman, Michael Jary
openaire   +1 more source

Building Store Loyalty through Store Brands

Journal of Marketing Research, 2000
In this article, the authors study the role of a store brand in building store loyalty through a game theoretic analysis. In a market in which a segment of consumers is sensitive to product quality and consumers' brand choice in low-involvement packaged goods categories is characterized by inertia, the authors show that quality store brands can be an ...
Marcel Corstjens, Rajiv Lal
openaire   +1 more source

Do Store Brands Aid Store Loyalty?

Management Science, 2016
Do store brands aid store loyalty by enhancing store differentiation or merely draw price-sensitive customers with little or no store loyalty? This paper seeks to answer this question by empirically investigating the relationship between store brand loyalty and store loyalty.
Satheesh Seenivasan, K. Sudhir, Debabrata Talukdar   +2 more
openaire   +2 more sources