Results 11 to 20 of about 369 (213)
Transferring Emotion from National Brands to Store Brands through Store Image in Multi-Brand Stores [PDF]
کاوشهای مدیریت بازرگانیEXTENDED ABSTRACT IntroductionThe concept of affect toward brand has been widely used in marketing, advertising, and consumer behavior studies. In fact, every product should have two aspects, one aspect is the performance characteristics of the product ...
Nafiseh Eskandari, Mahdi Mohammadi nasab
doaj +1 more source
Store Brand Sourcing Strategy for a Platform Incorporating Corporate Social Responsibility [PDF]
E3S Web of ConferencesE-commerce platforms are increasingly launching store brands while integrating corporate social responsibility (CSR) into their operations. In this paper, the model compares scenarios including no store brands, in-house production, sourcing from ...
Li Shuangbing
doaj +1 more source
Behavioral Sciences, 2021 Price is considered one of the most important attributes in consumer’s choice. On the other hand, consumer’s knowledge about price tends to be imprecise.
Gabriel R. D. Levrini +1 more
doaj +1 more source
Analysis on the Development Trend of Chinese local fast fashion brands under the influence of the epidemic [PDF]
E3S Web of Conferences, 2020 New impact of the coVID-19 outbreak, the key layout of offline store numerous fast fashion brands suffered huge losses, and electronic business channels rely on local web celebrity the advantage of fast fashion brand also highlights, along with the rise ...
Sun XuRan, Shan Hongzhong
doaj +1 more source
Store brands’ purchase intention: Examining the role of perceived quality
European Research on Management and Business Economics, 2017 Considering the increase of the store brand's market share globally, the present study addresses the following question: “Does the consumer product perceived quality influence store brands’ proneness?”; or in other words “Does product perceived quality ...
Cristina Calvo-Porral +1 more
doaj +1 more source
Cogent Business & Management, 2020 In India growth of private label brands corresponds with the increasing share of organized retailing. The consumer perceptions of private label apparel brands of retail department stores have been examined by means of structural equation modelling ...
Sanjeevni Gangwani +2 more
doaj +1 more source
Factors Influencing Consumers Purchase Intentions towards Private Brands
JISR Management and Social Sciences & Economics, 2013 The change in market trends, of late, is marked by the growth of ‘brands’ for consumable items. Now, people prefer ‘branded’ products even for household use instead of random selection. Keeping in view the changing trend, this study explores the factors
Muhammad Bilal, Tahir Ali
doaj +1 more source
Determinants of attitude towards and purchase intention of private label brands in Ecuador
Revista Venezolana de Gerencia, 2023 The purpose of this study is to explain which factors influence the attitude towards private label products and their purchase intention in Ecuador.
Washington Macías +3 more
doaj +1 more source
Mathematics, 2023 With the rising awareness of environmental protection and concern for sustainable development, green products have been highly favored by consumers, enterprises, and the government.
Junyi Zhong, Jiazhen Huo
doaj +1 more source
WHAT MATTERS TO STORE BRAND EQUITY? AN APPROACH TO SPANISH LARGE RETAILING IN A DOWNTURN CONTEXT
Investigaciones Europeas de Dirección y Economía de la Empresa, 2013 Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest.
Calvo-Porral, Cristina +3 more
doaj +1 more source